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The Start-up Kit part one: Coming up with an idea

The Start-up Kit part one: Coming up with an idea
Emma Jones
Emma JonesFounderEnterprise Nation

Posted: Wed 11th Jul 2018

There has never been a better time to start a business with record numbers of people doing just that. Why is this happening? Simple: because it's now perfectly possible to start and grow a successful business:

  • in your spare time

  • from home

  • on a budget

  • with help from friends and others

In this kit, Enterprise Nation founder Emma Jones will show you how it's done. In part one, we look at coming up with a business idea.

Emma Jones
Emma JonesFounderEnterprise Nation
Following a degree in Law and Japanese, Emma joined international accounting firm Arthur Andersen, where she worked in London, Leeds and Manchester offices and set up the firm's Inward Investment practice that attracted overseas companies to locate in the UK. In 2000, bitten by the dot.com bug, Emma left the firm to start her first business, Techlocate. After 15 months, the company was successfully sold to Tenon plc. The experience of starting, growing and selling a business from a home base gave Emma the idea for Enterprise Nation which was launched in 2006 as the home business website. The company has since expanded to become a small business membership community of over 75,000 people who benefit from events and support: online and in person. Enterprise Nation also presents a campaigning voice to government and the media on behalf of its members. In 2021, Emma was awarded a CBE for services to small businesses and entrepreneurs.

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