Jacqui Ma, founder of Goodordering, on growing her cycling accessories brand from a London-based start-up to one that sells products around the world.

The Small Business Sessions (S2E4): How a Hackney brand took on the world

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Every week, Enterprise Nation founder Emma Jones MBE speaks to entrepreneurs and experts about starting and growing a successful business.

Next up is Jacqui Ma, Enterprise Nation member and founder of 

, discussing growing her cycling accessories brand from a London-based start-up to one that sells products around the world.

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The London-based cycling brand taking up the world

Jacqui Ma, founder of Goodordering, on growing her cycling accessories brand to one that sells products worldwide.

10 years ago I quit a senior job in healthcare to found the award-winning personalised stationery brand Martha Brook. A passionate ambassador for the creative industries and start-ups, I now help and mentors other business owners at different stages of their growth. I am also a member of the British Library Advisory Council, and in 2023 was awarded Consumer Goods Businesswoman of the Year at the Great British Businesswomen Awards.

Founder and CEO

Lunch and Learn: Own your narrative – building a powerful personal brand

Discover how to empower your personal brand, master social media and craft compelling brand stories.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

StartUp UK e-learning

This is a group is for those who have joined the StartUp UK e-learning programme to share ideas, inspiration and key takeaways from the videos you have watched. Get sharing on the group chat!

With 15 years of industry expertise in buying for renowned UK brands like ASOS and Allsaints, Natalie Binns is a true authority in the field of sustainable fashion. Having gained invaluable experience in global markets, she witnessed the damaging and exploitative practices within the industry, fueling her desire to be part of the solution rather than the problem.
Inspired to make a difference, Natalie established a consultancy that brings big brand thinking to small brands, igniting their launch and growth while driving sales and profit, all with sustainability at the core. From design to delivery to store, Natalie supports businesses throughout the entire product life cycle.
Natalie&apos;s passion and innovative approach have earned her recognition as a respected thought leader in sustainable fashion. She has made notable appearances on BBC Radio 4, Woman&apos;s Hour, Metro.co.uk, BBC Business, Hello! Magazine, and Drapers Sustainability Conference. Additionally, Natalie shares her knowledge by lecturing at the University of Westminster.
When it comes to sustainable fashion, Natalie Binns is the expert you need by your side to revolutionise your brand and make a lasting impact.
Get help with:
<ul>
<li>Sourcing - including UK manufacturers and sustainable fabrics with low MOQ</li>
<li>Brand Strategy - Identifying your target customer, market and brand values</li>
<li>Managing production and setting up a critical path with realistic timelines so your deliveries will be on time</li>
<li>Cost price negotiation and improving target margin</li>
<li>Range building, encouraging multi purchases, increasing basket value, capitalising on bestsellers, lowering risk</li>
<li>Improving lead times</li>
<li>Design direction and product development - sample shopping, inspiration gathering, cost engineering</li>
<li>Competitor analysis and market research</li>
<li>Sustainability strategy, training and implementation</li>
<li>Preparing to wholesale</li>
</ul>

Sustainable Fashion Brand Consultant

Monthly Consulting

I act as an extension of your team for a minimum period of 3 months. You get the benefit of having an experienced fashion retail & sustainability expert in your business for a fraction of the cost to hire a permanent member of staff.

I offer consulting on 3 scales:

HANDS OFF
For businesses who need me on hand for help and advice throughout the month and to carry out specific tasks, but don&apos;t need help with the day-to-day.

Works well for:
- established businesses that have a team and need

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging questions, so let’s start. Do you value yourself? Do you fantasise about a different or much better life when you have space and time for yourself? I’ve been here myself Friends and colleagues would say to me - you’re so successful, how do you do it? But I didn’t feel successful. I had nothing other than my work. I’d worked globally in the boardrooms of several blue-chip companies, as an Executive Coach and team-building expert. I was highly trained and knew I was talented. Twenty years ago I was using some pretty advanced energy and play techniques which got great results. I helped grown men in grey suits get out of their heads and into their gut and their intuition. I had great fun at work. Away from that environment, I had a secret life going on in my head which meant I was desperately trying to find someone to love me. In 2013 I began dating my husband, John. We dated way back in 1983 and somehow 30 years later, John discovered me online. That&apos;s a story for another time. I found John and the Law of Attraction at the same time. Neither of us was in a good place, but we made a promise to ourselves that we were going to help each other, communicate openly and find happiness together. The Law of Attraction most definitely helped us both examine our behaviour and what we were attracting, but it wasn’t until I was introduced to Human Design that the magic happened. I began to see I wasn’t valuing my uniqueness. I began to see I was hiding and keeping myself small. I began to see the life that I’d kept secret from others WAS how I was meant to be As The Queen of Reinvention, I help women understand their uniqueness and how to make their secret life come true.

The Queen of Reinvention

Sheena Mason-White

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging question

The Small Business Sessions (S2E4): How a Hackney brand took on the world

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