Blackfire Food is a multi-award-winning hot sauce company based in Belfast. Tim McCarthy shares his successful entrepreneurial journey

The Food Exchange 2022: Blackfire Food's branding journey with Tim McCarthy

https://www.enterprisenation.com/learn-something/the-food-exchange-2022-blackfire-food-s-branding-journey-with-tim-mccarthy

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 is a multi-award-winning hot sauce company based in Belfast. Owner and chief alchemist Tim McCarthy started making small-batch sauces commercially seven years ago in his kitchen, testing them out on friends and family. Since giving up a very successful career as a street artist 18 months ago, Tim now produces a range of chilli oils and spice mixes as well as his sauces.

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Hear Tim McCarthy's entrepreneurial journey. 

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If you operate in one of those businesses that invests a lot of time &amp; money in lead generation and then have little in place to follow those conversations through - we need to talk.&nbsp;&nbsp;

Getting the balance right between sales and marketing is possibly one of the biggest challenges businesses face.&nbsp;&nbsp;

On the one hand, marketers are frustrated that their efforts go to waste when sales do not respond to their leads quickly enough.&nbsp;&nbsp;

On the other, sales are frustrated when marketing hands over opportunities that are not sufficiently qualified for the conversation.&nbsp;&nbsp;

Whether you&apos;re fortunate enough to have internal marketing resources or use external agencies, what constitutes a sales-ready opportunity may differ greatly from company to company.&nbsp;&nbsp;&nbsp;

I work with businesses to ensure that their sales and marketing efforts are aligned so that opportunities stand a better chance of converting.&nbsp;&nbsp;&nbsp;

This requires having the systems, processes, and collateral in place to enable it.&nbsp;&nbsp;

My method is based on the provision of:&nbsp;
?? Sales Foundations&nbsp;
?? Lead Qualification Framework&nbsp;
?? Sales &amp; Marketing Alignment&nbsp;
?? Sales Conversion Enablement&nbsp;
?? Customer Success Delivery&nbsp;&nbsp;

When combined they provide a solid basis for revenue growth.&nbsp;&nbsp;

For the most part, I love working with scaling businesses that are in the process of building sales and marketing teams to reach their next business growth milestone. There is little structure in place but together we will build you one.&nbsp;&nbsp;

Let&apos;s do this!

Feel free to check out my LinkedIn Profile for further information about me and my work: https://www.linkedin.com/in/sianthomassales

Founder

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James, together with his business partner, Neil Tunbridge launched CBD-exclusive wellness marketplace, mellow in the middle of the pandemic. In just a few short months the platform has evolved from a trusted CBD marketplace into a global eCommerce company.

mellow now boasts an ever-expanding series of B2C (mellow talks and mellow eats) and B2B (grow by mellow and mellow Asia) sub-brands designed to offer knowledge and education to its community, as well as provide a comprehensive suite of operational and marketing services to CBD brands looking to enter emerging and lucrative global markets.

In tandem, James is a director of Pivot International, the successful eCommerce marketplace agency he and Neil co-founded in 2015. Pivot is a fast building a high-growth marketplace trading and financial services agency offering a suite of business growth tools.
James has 20 years of experience and expertise working with international eCommerce marketplaces on strategic expansion and operational processes spanning the UK, France and U.S.A.

Prior to founding Pivot and mellow, James held strategic digital and eCommerce inhouse positions at Microsoft, vente-privee.com (pioneer of the online flash sales business model) and Global Brands Group (a top 10 global branding company and a member of the Fung Group).

Founder and Director of international expansion

James Storie-Pugh

James, together with his business partner, Neil Tunbridge launched CBD-exclusive wellness marketplace, mellow in the middle of the pandemic. In just a few short months the platform has evolved from a trusted CBD marketplace into a global eCommerce company.

mellow now boasts an ever-expanding series of B2C (mellow talks and mellow eats) and B2B (grow by mellow and mellow Asia) sub-brands designed to offer knowledge and education to its community, as well as provide a comprehensi

The Food Exchange 2022: Blackfire Food's branding journey with Tim McCarthy

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