Posted: Fri 8th Jun 2018
For this week's Enterprise Nation member profile, meet Catherine Gazzoli, founder of baby food brand, Piccolo.
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**Describe your business.**Describe your business in one sentence.
Piccolo uses Mediterranean inspired family recipes and 100% organic ingredients to create tasty, nutritious and balanced meals for babies.
We are passionate about giving all children the best start in life and so are also committed to giving 10% of our profits to food education charities.
What's the story behind your business?
I started my career working for the UN, supporting food agencies and campaigning for good, healthy food to be understood and available.
I then became head of the non-profit organisation Slow Food UK and set about transforming the way we think about food and championing small producers and regional sustainable sourcing.
I decided create the kind of quality, Mediterranean baby food meals that I could not find when feeding my daughter and set up Piccolo in 2016.
By inviting retailers round to my Covent Garden house for a traditional Mediterranean sweet potato and beef ragu and taking home cooked Italian lemon cake to trade shows, I launched Piccolo with a bang and we are now the fastest growing baby food brand and making real waves in the category.
How has Enterprise Nation helped your business?
I've attended many Enterprise Nation events and found them really useful, interesting and full of great business contacts and inspirations.
I was also a semi-finalist in the Enterprise Naion Female Start-up of the Year competition in 2016.
What are your top tips for business success based on your experiences so far?
Get started, do your research and hustle!
**_Join Enterprise Nation today and become part of an amazing community of small business owners._**