Enterprise Nation: Simon Wicks

Six simple steps to better SEO

. But in addition to these, he has his own 'secret formula' for optimising content for search engines. And Simon's golden rule is probably the simplest of the lot to remember"¦

Search engine optimisation (SEO) is often treated as a bit of a mystery, 

 - and if you want to get into the complicated algorithms that the likes of Google use to rank pages, then it probably is. But for the purposes of creating fresh content that has a decent chance of being picked up and given prominence by search engines, I keep my own formula in my mind while I'm writing, adding and formatting content for the web. It's pretty straightforward:

Relevance + quality + sharing = credibility

Google likes what it considers to be 'credible' content and it's getting pretty smart at assessing how credible content is and rewarding it with high search engine rankings. To my mind, credibility consists of:

Relevance: how closely matched is your content to the search phrases people will use to find this information?

Quality: how good is your content considered to be? Is it good enough for people to share it with others?

Sharing: being 'shared' is what the web is all about. If people are sharing your content via social media, blogs, hyperlinks, reviews, and so on, then Google will figure you have pretty good credibility and reward you accordingly. If high ranking sites (like, say, the BBC website) start sharing your content, then you've hit pay dirt. It doesn't get better than the Beeb.

Of these three things, I'd say the most important for you to note is quality. If you do nothing else, 

. Quality content has a habit of finding readers. For a bit more detail on how to improve your SEO yourself, take a look at my 

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#TechTuesday: The golden rule of search engine visibility

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Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

&lt;p&gt;&amp;quot;The Queen of Enterprise Nation in Scotland&amp;quot; is how Emma Jones, CEO of Enterprise Nation describes me!&lt;/p&gt;

&lt;p&gt;She may very well say so. But I couldn&amp;#39;t possibly comment, he he!&lt;/p&gt;

&lt;p&gt;Hi, I&amp;#39;m Fin and I work with my&lt;a href="https://supersizemedia.co.uk/"&gt; Supersize Media&lt;/a&gt; team and Enterprise Nation on campaigns and events in Scotland such as:&lt;/p&gt;

&lt;ol&gt;
	&lt;li&gt;
	&lt;p&gt;&lt;strong&gt;&lt;a href="https://www.enterprisenation.com/blog/tsb-s-small-business-customers-take-digital-mot-test-with-enterprise-nation-and-get-set-for-the-digital-revolution/?returnurl=%2Fcontent-search%2F"&gt;TSB Business&lt;/a&gt; Digital Advisor, from April 2018&lt;/strong&gt;&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;&lt;strong&gt;&lt;a href="https://www.enterprisenation.com/blog/five-reasons-to-attend-amazon-academy-glasgow/?returnurl=%2Fcontent-search%2F"&gt;Amazon Academy&lt;/a&gt; Digital Advisor, Glasgow April 2018&lt;/strong&gt;&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;&lt;strong&gt;&lt;a href="https://www.enterprisenation.com/campaigns/she-means-business/"&gt;She Means Business&lt;/a&gt; in collaboration with Facebook (&amp;quot;a series of events to inspire creativity, empower confidence and educate on how to best utilise Facebook and Instagram to grow women&amp;#39;s business)&lt;/strong&gt;&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;&lt;strong&gt;Free Networking Events around Scotland in 2018&lt;/strong&gt;&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;&lt;strong&gt;Go and Grow Online &amp;quot;Encouraging more businesses to get online and support existing internet traders to grow)&lt;/strong&gt;&lt;/p&gt;
	&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;I was awarded the Association of Scottish Women in Business&lt;a href="http://www.asb-scotland.org/news-and-events/2018-asb-women-of-inspiration-awards"&gt; &amp;quot;Woman of Inspiration 2018&amp;quot;&lt;/a&gt; in recognition of my services to women, enterprise, digital literacy and social media and a finalist in Outstanding Contribution by the ASB.&lt;/p&gt;

&lt;p&gt;With a background in law, journalism, direct marketing, copywriting and speech writing, plus 18 years experience in marketing and digital, I like to think I walk the walk of small business growth and development online.&lt;/p&gt;

&lt;p&gt;Clients include State Street Bank, Glasgow 2014 Commonwealth Games, ScottishPower, McEwan Fraser Legal, Edinburgh College and Business Women Scotland, as well as many startup companies and entrepreneurs.&lt;/p&gt;

&lt;p&gt;Plus I have a healthy following online - unlike many wannabes in the digital sector!&lt;/p&gt;

&lt;p&gt;As a regular contributor to BBC programmes on the digital and social media economy as well as publications such as The Guardian, Women in Trade, BQ Scotland, SBBN, Scottish Entrepreneur and Richard Branson&amp;#39;s Entrepreneur Blog.&lt;/p&gt;

&lt;p&gt;My boutique digital marketing agency,&lt;a href="https://supersizemedia.co.uk/"&gt; Supersize Media&lt;/a&gt;, works with clients to produce outstanding digital and social media branding and websites as part of an overall marketing strategy that includes highly targeted video, email, podcasting, social sales, PR, Google / social media ads and re-marketing.&lt;/p&gt;

&lt;p&gt;These strategies are then rolled out and optimised on Facebook, Twitter, Instagram, Linkedin etc to grow the brand&amp;rsquo;s profile, authority and sales growth.&lt;/p&gt;

&lt;p&gt;Most importantly, we work with most budgets, either in a coaching capacity, or training or actually taking over and running the campaigns for clients to deliver the most effective results, reports and profits.&lt;/p&gt;

&lt;p&gt;I am mad for the bants, love a good laff, adore my Supersize Media team of full-timers and freelancers and get off on inspirational people, ideas, strategies and plans.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;17 Facts About Me that Not a Lot of People Know ...&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;I have:&lt;/p&gt;

&lt;ol&gt;
	&lt;li&gt;
	&lt;p&gt;Black belt in Tae Kwon Do&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Grade 8 Piano and Flute&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Used to play the organ at weddings&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Used to play and sing jazz and blues in bars around Paris and Edinburgh&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Lived in Paris for 5 years&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Top 10 record in the French charts in the 80s&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Was married to a Zulu for 17 years&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Lived in Soweto, South Africa with my in-laws&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Speak French, Spanish and Zulu&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Five children (four Home Births)&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;My eldest daughter &amp;#39;Free Birthed&amp;#39; in 2017&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Co-owned an RnB and Hip Hop Club in Edinburgh in the 90s&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Honours degree in Law (Edinburgh Uni)&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;My second choice at uni was Artificial Intelligence and Linguistics&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;Post-grads in Journalism, Direct Marketing and Usability&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;When I was kid, I wanted to be a beautician&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;These days, I am mad for beauty bloggers on Youtube ... maybe one day, lmao ... for auld wifies!&lt;/p&gt;
	&lt;/li&gt;
&lt;/ol&gt;

Social Media and Digital Marketing Consultant

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<p>As Enterprise Nation's small business community manager, my role is to guide our members through every stage of their user journey, developing and improving their experience within the Enterprise Nation community, and arming them with the knowledge and resources they need to start and grow their business.&nbsp;&nbsp;</p>

<p>I have over 20 years of experience working in customer and B2B support. Having also managed a small business for many years, I understand the struggles that they face am passionate about helping them grow. I love to hear member success stories, particularly those in the food and drink sector.&nbsp;</p>

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#TechTuesday: The golden rule of search engine visibility

Enterprise Nation editor Simon Wicks is today offering his Six simple steps to better SEO. But in addition to these, he has his own 'secret formula' for optimising content for search engines. And Simon's golden rule is probably the simplest of the lot to remember"¦

Relevance + quality + sharing = credibility

But the golden rule is"¦

Need more tech tips? Join in with #TechTuesday, every Tuesday

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