Catch up on content from the Build a Brand zone at StartUp 2021, with talks on branding, PR and much more.

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Catch up on the Build a Brand zone content from StartUp 2021.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

StartUp 2021: Re-watch the Build a Brand zone sessions

The Build a Brand stage at StartUp 2021, powered by 

 was full of top tips and advice with talks and workshops on branding, PR and much more.

Re-watch the content by clicking on the session titles below. You can also click on the names of the Enterprise Nation advisers who spoke on this stage - go check out their profiles and discover the services and expertise they can offer to help your business!

Building your brand on the right foundations from the start

Lorna Leaver, engagement manager (marketplaces), GS1 UK

A presentation on on product identification basics, barcodes, the dangers and pitfalls of the alternatives and an intro product data.

The importance of PR when growing and starting a business

Louise Vaughan, managing director and co-founder, Definition

Hear from the managing director and co-founder of PR Agency Definition, on the importance of PR for your start-up

Liz Slee, Head of Media, Enterprise Nation

What are the best ways to get coverage for your small business? Liz Slee shares her top tips!

Matt Callanan, podcaster and founder, We Make Good Happen

Matt discusses how to use podcasting successfully to boost your business.

A session exploring steps to build your brand without breaking the bank!

Realising the power of your data to grow your business

Jacky Broomhead, senior engagement manager (brand engagement), GS1 UK

Data may not be sexy, and is often overlooked, but it drives everything we do in our digital first world.

Catch up on the Build a Brand zone content from StartUp 2021.



&lt;p&gt;I&amp;rsquo;ve worked in marketing for over 15 years and I love it! No two days are the same and it&amp;rsquo;s this variety that makes marketing so special for me.&lt;/p&gt;

&lt;p&gt;The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best three years I&amp;rsquo;ve had in a job! The business owners I met were (and still are) incredible. And there&amp;rsquo;s a brilliant community for small businesses. You could say I was bitten by the small business bug.&lt;/p&gt;

&lt;p&gt;In 2016, I was made redundant. I knew I still wanted to work with small businesses, so when my husband said I should start my own business, I didn&amp;rsquo;t need a huge amount of convincing. After all, I loved sharing marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?&lt;/p&gt;

&lt;p&gt;So, if you struggle with getting your marketing done, I&amp;rsquo;d love to hear from you. You didn&amp;rsquo;t start your business to become a marketing expert. You do what you do because you love it. I want to help you figure out the marketing stuff so that you can make money! It&amp;rsquo;s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me your marketing struggles. I want to help demystify marketing for you so you can get on with the business of running your business!&lt;/p&gt;

business.connected: 5 important things to know about email marketing

Watch back: 5 important things to know about email marketing

&lt;p&gt;When someone tells you &amp;ldquo;oh wow, things must be going SO well in your business&amp;rdquo; &amp;ndash; does a part of you wish they knew how lost you sometimes feel?&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
I know how hard you work, how badly you want to succeed, how much you believe in the potential of your business, and how much progress you&amp;rsquo;ve already made.&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
But at some point &amp;ndash; between juggling orders, suppliers and the relentless need to keep up on social media, you&amp;rsquo;ve begun to feel overwhelmed. And financially, you may be wondering when you&amp;rsquo;ll get the chance to pay yourself a decent salary or hire in enough help.&lt;/p&gt;

&lt;p&gt;My name is Catherine Erdly and I have over 19 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
I have helped these businesses get more organised and make more money.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;br /&gt;
Now I want to help you do the same so that you feel clearer, re-energised and confident enough to take your business to the next level.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;If you&amp;rsquo;ve been looking for some help with your business, and you&amp;rsquo;d like a trusted expert to work with you to:&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
- Outline what your options are to make your business a success long term&lt;br /&gt;
- Make the most of your time&lt;br /&gt;
- Manage your money&lt;br /&gt;
- Support you with a new project &amp;ndash; like a pop-up shop or wholesale&lt;br /&gt;
- Give you the confidence to grow as a founder and business owner&lt;br /&gt;
&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Then get in touch now, and let&amp;rsquo;s talk.&lt;/p&gt;

Founder

Product business founders connect

Do you sell products?  Whether that's online, in your own bricks and mortar store, via Etsy or other platforms, or at local events, then this group is for you.  Product businesses have their own unique rewards and challenges, so why not join with us as we share ideas and encouragement?

&lt;p&gt;I started my career in journalism and was lucky that the content marketing revolution meant my particular skills - storytelling, audience engagement, creative idea generation&amp;nbsp;and so on - were soon in demand in the business world.&lt;/p&gt;

&lt;p&gt;From drawing out the heart of a brand&amp;#39;s message to creating powerful headlines and calls to action that drive... well, action... I help businesses stand back and ask the question, &amp;quot;So what?&amp;quot; It&amp;#39;s what separates indulgent copy from copy that hits the mark with target customers / clients and actually achieves a business goal.&lt;/p&gt;

&lt;p&gt;Quality and precision are central to everything I do and&amp;nbsp;I have brought together a team of skilled professionals who have the same&amp;nbsp;level of commitment to doing their jobs to the best of their ability every day.&lt;/p&gt;

&lt;p&gt;I&amp;#39;m also passionate about flexible working and wellbeing in the workplace and am 100% committed to making sure that I do everything in my power to ensure that Rin Hamburgh &amp;amp; Co is a great company to work for as well as with.&lt;/p&gt;

Director

Website Copywriting

Your website is your online representative. Every word, sentence and paragraph combines to create a lasting impression of your business. And that’s not all it has to achieve. As well as creating compelling copy to drive your brand message and objectives, we’ll also think about:
● Accessible copy layout - including subheads, bullets and pull quotes to maximise scannability on the page.
● Search engine optimisation (SEO) - working with you or your web team to include your chosen key words and phra

StartUp 2021: Re-watch the Build a Brand zone sessions

StartUp 2021: Build a Brand

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