Blog

#SheMeansBusiness: A list of useful resources for small businesses

Posted: Wed 2nd Nov 2022

Throughout 2022, #SheMeansBusiness, Meta's initiative for female entrepreneurs, has been running with great success. Delivered by Enterprise Nation's accredited trainers, the programme provides free online training on social media and digital marketing for women across the UK who want to start or grow a business.

The initiative involves quarterly events, monthly meet-ups and a purpose-built resource hub on Enterprise Nation's online platform.

Want to dive in? Here's a list of some of the brilliant webinars, blogs, podcasts and member stories we've published to the platform so far.

Webinars

Build your online presence and engage your community

Want to use social media but don't know how to get started? This is the perfect webinar for you. #SheMeansBusiness adviser Katherine George explains how to raise awareness of your business on Facebook (Meta) and Instagram.

Define your target audience

Watch this webinar to learn how to identify your ideal customers. You'll find out how to determine where best to place your online ads, and how to set your advertising budget and schedule.

Create a virtual storefront with Shops

In this webinar, #SheMeansBusiness trainer Deasha Waddup explains how to set up a shop in Commerce Manager, customise it to reflect your business and brand, and create a consistent look and feel for your product images.

Get creative with Ads

Here, #SheMeansBusiness adviser Aggie Meroni tells you how to identify your ideal customer and use Ads Manager to create highly effective advertising. Learn how to use your marketing budget more efficiently.

Establish your presence on Facebook and Instagram

In this webinar, #SheMeansBusiness trainer Jacinta Dempsey explains the value of establishing a presence on Facebook and Instagram, and takes you through how to set up a Facebook business page and an Instagram Business account.

Reach your audience with personalised ads

Watch this webinar to find out how personalised advertising helps businesses like yours to efficiently connect with the people who are most likely to be interested in your products or services. That way, you can find more customers and grow your business.

Blogs

Getting started with Meta Business Suite

The Meta Business Suite is a free tool that lets you manage all your business activity across Facebook, Instagram and Messenger in one place. It helps you stay connected with customers and manage your online presence across platforms. Read the blog

Social media strategy and how to maintain an online presence

If you understand the importance of a social media strategy, you know that maintaining an online presence is vital to your future business growth. Learn about the three key elements you need to include in your ongoing strategy. Read the blog

Social media for business FAQs: Common questions answered

Social media expert Joanna Michaels answers some common questions that small business owners tend to have. She also shares advice and valuable tips about how to make a success of using social media for your business. Read the blog

Podcasts

Tips and tricks for building your brand

#SheMeansBusiness trainer Rhea Freeman tells you how to build your brand through social media. The podcast focuses on brand values and purpose, and the connection between customer, creative and copy. Listen to the podcast

Member stories

We've been catching up with business owners who have found the support and guidance they've received through #SheMeansBusiness beneficial to their ventures.