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What is a customer attraction engine? – business.connected

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business.connected Digital series: What is a customer attraction engine?

What is a customer attraction engine? – business.connected Digital series

Discover how to use your website and a customer attraction engine to increase your online sales.

What is a customer attraction engine? – business.connected Digital series 

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

How StartUp UK's support was invaluable to this self-funded, one-woman business

The Palm of Feronia founder on how StartUp UK helped her upskill and assess where she might need assistance.

When someone tells you “oh wow, things must be going SO well in your business” – does a part of you wish they knew how lost you sometimes feel?
 
I know how hard you work, how badly you want to succeed, how much you believe in the potential of your business, and how much progress you’ve already made.
 
But at some point – between juggling orders, suppliers and the relentless need to keep up on social media, you’ve begun to feel overwhelmed. And financially, you may be wondering when you’ll get the chance to pay yourself a decent salary or hire in enough help.
My name is Catherine Erdly and I have over 20 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.
 
I have helped these businesses get more organised and make more money.
&nbsp; 
Now I want to help you do the same so that you feel clearer, re-energised and confident enough to take your business to the next level.
&nbsp;
If you’ve been looking for some help with your business, and you’d like a trusted expert to work with you to:
 
- Outline what your options are to make your business a success long term 
- Make the most of your time 
- Manage your money 
- Support you with a new project – like a pop-up shop or wholesale 
- Give you the confidence to grow as a founder and business owner 
&nbsp;
Then get in touch now, and let’s talk.

Founder

Product business founders connect

Do you sell products?  Whether that's online, in your own bricks and mortar store, via Etsy or other platforms, or at local events, then this group is for you.  Product businesses have their own unique rewards and challenges, so why not join with us as we share ideas and encouragement?

My expertise lies in helping people in business to translate their own business needs, and the business needs of their customers, consumers and other stakeholders, into the Global Language of Business, so that you can spend more time doing business, rather than working out what the data means. It&apos;s about being able to create a system where you can provide data requirement for business information to stakeholders, and provide business information to your trading partners in a way that makes it available and accessible to them, when you want them to have it.&nbsp;&nbsp;
In today&apos;s world, sustainability has become a key to unlocking business and finance options. It has almost become a licence to trade, and it all starts with traditional identification and barcoding for the complete value chain (sourcing raw materials to Point of Sale), in any industry sector. Being able to demonstrate Traceability &amp; Transparency (Visibility) on your value chain is futureproofing for expected EU directives on <a href=&apos;https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en&apos; target=&apos;_self&apos;>Corporate Sustainability Reporting (CRSD)</a>. Because even if you&apos;re not meeting the threshold to be obliged to report directly, your trade partners who are may require it of you on their behalf. When you can verify the materials you use and where they have come from, then you can stand over the sustainability of your product and play your part in protecting people, the environment and the wider value chain.&nbsp;&nbsp;
I have experience in data cleansing and systems implementation and my USP is that I can provide authoritative guidance in the application of the <a href=&apos;https://www.gs1ie.org&apos; target=&apos;_self&apos;>GS1 System of Standards</a> to get your organisation speaking the global language of business. <a href=&apos;https://www.gs1ie.org/standards/data-exchange/master-data/gs1-digital-link-standard/&apos; target=&apos;_self&apos;>GS1 Digital Link</a> can bring you DIRECT ACCESS to your consumers, especially if you&apos;re selling through 3rd parties that are not your end consumer.&nbsp;&nbsp;
<a href=&apos;https://meetings-eu1.hubspot.com/alec-tubridy&apos; target=&apos;_self&apos;>Book an initial consultation meeting with me</a>

Industry Engagement (Projects) Executive

GS1 Training

GS1 Level 1 Open Training

The training will cover:

✔ Allocation of barcodes
✔ Understanding barcode symbols
✔ Barcoding for retail
✔ Supply chain efficiencies
✔ Barcode quality
✔ Barcode Manager software.

To find out more or to book, visit: https://lnkd.in/eQ-GZ786

Caroline Kay is a lifestyle entrepreneur, high-performance business coach, and keynote speaker. In 2019 she founded Vincita, a performance accelerator operating in London, York and Rome.
Caroline brings more than 19 years of experience to her role as chief training officer at Vincita. She holds a Master of Arts from Loughborough University with a Distinction in Practice, Research &amp; Entrepreneurial Skills and a Gold Standard Certificate of Teaching from Cambridge.
A former business development director and award-winning marketeer for global agencies, she’s delivered record levels of sales for the world’s best loved brands including Warner Bros, Diageo, L’Oréal, and Vodafone.
Caroline has coached and trained over 100+ leaders and facilitated training for teams and organisations. Many of her clients reflect top-tier firms, such as Unilever, The London Stock Exchange, Channel 4 Television, all of whom have placed their professional trust in her to become one of the elite.
Caroline is passionate about helping leaders and organisations reach peak performance and sustained wellbeing. In her keynotes she teaches the critical tipping point that elevates world class organisations and high-performance people above everyone else - she calls it The Vincita Effect™. Through her talks, Caroline entertains, inspires and challenges people to fully show up every day and make a positive difference at work and in life.
Find out more on Caroine&apos;s <a href=&apos;https://carolinekay.co/brain-gym/&apos; target=&apos;_self&apos;>website</a> or listen to her <a href=&apos;https://open.spotify.com/show/5L55nWe4cC9saxrEI4NNVw&apos; target=&apos;_self&apos;>podcast</a>, Snippets of Genius.&nbsp;
Ready to jump in? <a href=&apos;https://tidycal.com/carolinekayco/brain-gym&apos; target=&apos;_self&apos;>Book a discovery call</a> today.&nbsp;

Founder and Chief Training Officer

Caroline Kay

Caroline Kay is a lifestyle entrepreneur, high-performance business coach, and keynote speaker. In 2019 she founded Vincita, a performance accelerator operating in London, York and Rome.
Caroline brings more than 19 years of experience to her role as chief training officer at Vincita. She holds a Master of Arts from Loughborough University with a Distinction in Practice, Research &amp; Entrepreneurial Skills and a Gold Standard Certificate of Teaching from Cambridge.
A former bu

What is a customer attraction engine? – business.connected Digital series

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