Learn why generating leads is important for business, how to use social media more effectively, and how to cut out ineffective, time-wasting guesswork.

How to generate leads online to reach clients – business.connected

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 offers key insights into how you can generate leads online.

business.connected: Grow your business with free digital training

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. 

Find out why generating leads is important for business, and learn how to use social media more effectively.

&lt;p&gt;Hi. We’re 24 fingers, an award-winning digital marketing agency.&amp;nbsp;We help small business owners&amp;nbsp;who are all fingers &amp;amp;&amp;nbsp;thumbs with their&amp;nbsp;marketing to grow their brand. Founder Emma Goode is the&amp;nbsp;proud Local Leader for Enterprise Nation in Essex.&lt;/p&gt;

&lt;p&gt;Whether it’s getting more leads from social, increasing brand awareness or engaging with your customers, our fingers can help add extra digits to your bottom line.&lt;/p&gt;

&lt;p&gt;We work with start-ups and companies both big and small, as well as individuals who need a helping hand navigating the ever-changing world of social media. We know how difficult it can be for businesses to keep up with all the algorithm updates.&lt;/p&gt;

&lt;p&gt;Coming from a copywriting and publishing background, our expert team of content creators also know just how powerful great content can be. Just ask the 26 million people who saw our ‘Nostalgia’ campaign for one of our clients. That was achieved without spending a penny on paid advertising too. Powerful stuff, eh?&lt;/p&gt;

&lt;p&gt;Whether you need an SEO strategy,&amp;nbsp;help with social media management, advice on what to blog about,&amp;nbsp;how to get more sales from social, or you fancy coming along to one of our practical social media training workshops, our hands are here to support you and your business, whatever stage you’re at.&lt;/p&gt;

&lt;p&gt;Click here to book your&amp;nbsp;&lt;a href="https://calendly.com/24fingers"&gt;free Strategy Session&lt;/a&gt;.&lt;/p&gt;

Managing Director

Lunch and Learn: AI essentials for non-tech solopreneurs

Use the magic of AI but don't get lost in the tech maze.

I&apos;m the CMO at Enterprise Nation and I have over a decade of experience working in marketing and across the small business space.&nbsp;
I am based in Brighton, West Sussex and I thoroughly enjoy investing my time in developing my marketing and community-building skills to support UK entrepreneurs.&nbsp;
I have experience across social media, digital marketing, content production, PPC and partnership building.
My previous roles have included:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Head of Marketing and Communications at StartUp Britain</li>
<li>Establishing myself as a freelance marketing consultant</li>
<li>Working pro-bono for ambitious start-ups</li>
</ul>

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

It&apos;s a tough vocation being an entrepreneur and owner of your own business however, the rewards both emotionally, financially, professionally, and your impact on other humans, can be rich and satisfying. There are highs and lows and my job is to help you smooth the ride providing consulting services focusing on specialists areas that will impact everything you do - knowing your customers, what makes them tick, aligning your offer and values in ways that always resonate, that builds long-lasting relationships and drives digital revenue.
B2B buyers have evolved. They no longer just purchase, they subscribe to your values, the brand experience you offer as well as product &amp; pricing fit. They want trusted partnerships, not just suppliers. Investing in marketing tactics can very often fumble without the right up-front investment in understanding your customers, building emotional connections, telling your story, getting the right technology in place and optimising engagement throughout the buyer and customer journey. After 25 years of bringing up kids, providing a safe and secure home for my family, my motivations and &quot;North Star&quot; are quite different moving forward. If you want to build your business and need to lean on someone who has been at the forefront of marketing digital transformation and want access to know-how, essential tools and tricks that will underpin every aspect of how you go-to-market, I can help.
The added benefit, I have a great network or equally professional and gifted colleagues spanning the whole spectrum of what it takes to do effective marketing so if I don&apos;t know it, I know someone who does.
Here&apos;s the &quot;professional low-down and career highlights&quot; blurb.
I&apos;m a versatile and experienced Director and Board Advisor who has passionately followed and been highly active in the transformation of B2B marketing and sales over the past 14 years supporting scale-up to large corporate businesses. Experienced across multiple sectors principally hi-tech manufacturing, technology, media, fintech, education and professional services. I offer a proven track record of supporting ambitious senior marketing, sales and c-suite executives to challenge, navigate, question and adopt modern transformational strategies to create and accelerate growth.
Business strategist and real-world cross-functional tactical execution leader leveraging business &amp; technical acumen to challenge complex growth stage issues
A specialist in the essential digital sales &amp; marketing components to drive revenue. I can help you..
<ul>
<li>Understand your customers first (deal cutomer profiles &amp; personas), what makes them tick and how to create solid GTM plans (buyer journey mapping, messaging, content planning, integrated campaign planning).</li>
<li>Thinking about buying technology? I can help you Identify the key business priorities that warrant investment in technology before you spend a penny!</li>
<li>How to create the most appropriate and effective technology ecosystem to drive digital engagement, sales &amp; growth</li>
<li>Avoid the traps that can lead to technology failure</li>
<li>Marketing &amp; sales technology consulting experience includes Folloze, Drift, 6Sense, Bombora, Salesforce, Oracle Marketing Cloud, Outreach, Turtl, Adobe, Bombora, Hubspot and more</li>
</ul>
EXAMPLE SENIOR LEADERSHIP ADVISORY ROLES
Global Automation Vendor: Advisor to global marketing leadership team. Tech stack investment strategy &amp; optimisation, campaign performance analysis, strategic service &amp; team investment, change management, creating a data-driven culture and using data analysis to make decisions
Global Industrial Solutions Vendor: Advisor to global marketing &amp; sales leadership teams on cross-channel digital programme conversion optimisation and account-based marketing/sales programmes. Tech stack audit, optimisation and investment strategy including conversational marketing &amp; sales (chatbot) strategy, programme delivery, sales onboarding &amp; enablement.
Global Colocation &amp; Data Centre Provider: Advisor to EMEA marketing &amp; sales leadership teams on tech stack optimisation, technology investment strategy and multiple marketing operations programme delivery – integration, analytics, chat strategy, ABM, lead nurturing &amp; lead scoring, sales &amp; marketing alignment.
BOARD ADVISORY ROLES
Sales Directorships at two, top five global technology corporations (SaaS application products)
Managing Director, Board Advisor, Marketing Consultant, global B2B marketing agency
Business Director, Board Advisor, Marketing Consultant , UK B2B marketing agency
Sales Director, global SaaS technology scale-up (EMEA growth-IPO-Acquisition)
Partnership Lead for numerous US SaaS scale-ups breaking into EMEA

Marketing Strategist and Tech Adviser

Technology Advisory

Navigating the world of technology and choosing what marketing tools are appropriate for your business can be a mine field.

Cupolo provides advisory services that..

Help you take a pragmatic approach to investing in appropriate technology for your business.

Fine tune the essential considerations to evaluate.

Recommend technologies and a roadmap for future adoption along the growth of your business.

Audit your current architecture and make recommendations on how to improve adoption and perfo

I am an interior designer and homeware buyer with years of experience in the interiors sector.
I&apos;ve lived and worked in Dubai for many years, both as an interior designer and homeware buyer. Whilst there, I worked on the launch of several high end furniture showrooms and the stand-alone home store of the first Bloomingdale&apos;s department store outside of the US. I loved my time in Dubai and gained a huge amount of valuable experience.
Upon returning to the UK, I set up an online homeware boutique, for which I sourced handmade items from around the world. This was also a wonderful experience and taught me so much about the world of online retail and marketing.
I now work as a purchasing and product development manager for an independent interior design company, a job which I really enjoy.
I would now like to help small creative businesses to establish their online presence, and can use all the experience I have gained to help with brand positioning, product selection, pricing, website feedback, marketing strategies and more.

Purchasing and Product Development Manager

Nicole Antar

I am an interior designer and homeware buyer with years of experience in the interiors sector.
I&apos;ve lived and worked in Dubai for many years, both as an interior designer and homeware buyer. Whilst there, I worked on the launch of several high end furniture showrooms and the stand-alone home store of the first Bloomingdale&apos;s department store outside of the US. I loved my time in Dubai and gained a huge amount of valuable experience.
Upon returning to the UK, I set up a

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