Pop-up on Oxford Street in May and meet your customers in person

Pop-up on Oxford Street in May and meet your customers in person
Emma Jones
Emma JonesOfficial

Posted: Fri 19th Mar 2021

Are you an online brand that has sold well over the past 12 months and is now looking to meet your customers in person? Ever wanted to trade on Oxford Street?

Apply to share a shop with fellow founders and experience safe physical trade in one of the UK's leading retail hotspots.

As part of our Hello, World campaign, in partnership with SumUp, we're delighted to announce the opening of a shop at 58 Oxford Street to enable small businesses to meet customers in person, test physical retail, and to achieve this on a budget.

Operated by experiential retail provider Sook, the 755 sq ft shop offers sufficient space for three brands to pop-up at the same time and share the cost of rental.

The shop is fitted out with digital screens, meaning brands can deliver their message to passers-by and encourage them to come in-store to meet the face behind the brand. You can take a virtual walk-through of the shop here.

Businesses can apply to pop-up right away, with options of:

  • One day of trade or a week of trade (four days - Monday to Thursday)

  • Sole occupation of the shop or shared with two other complementary brands

With the shop open from 3 until 27 May, there is a maximum of 48 places available.

_Don't miss John Hoyle, Sook's founder, offer his top tips on doing an effective pop-up at free half-day event Let's Get Physical on 25 March.


Emma Jones
Emma JonesOfficial
Following a degree in Law and Japanese, Emma joined international accounting firm Arthur Andersen, where she worked in London, Leeds and Manchester offices and set up the firm's Inward Investment practice that attracted overseas companies to locate in the UK. In 2000, bitten by the bug, Emma left the firm to start her first business, Techlocate. After 15 months, the company was successfully sold to Tenon plc. The experience of starting, growing and selling a business from a home base gave Emma the idea for Enterprise Nation which was launched in 2006 as the home business website. The company has since expanded to become a small business membership community of over 75,000 people who benefit from events and support: online and in person. Enterprise Nation also presents a campaigning voice to government and the media on behalf of its members. In 2021, Emma was awarded a CBE for services to small businesses and entrepreneurs.

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