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Since launching in 2005, the Enterprise Nation team has helped thousands of people start and grow their businesses. Led by founder Emma Jones MBE, Enterprise Nation continues to be the most active UK small business community and a leading campaigning voice for small business. Joining Enterprise Nation connects you with resources, community and connections you need to reach your business goals.

alumni Philip Crilly is sharing his progress with Enterprise Nation readers as he seeks to get his gluten-free food business launched in just 12 weeks. Here's week four, and Philip finds himself musing on his brandÂ -

So it's week four of the blog and I'm a third of the way towards launching 

! writes Philip (left). I can't believe how fast the time has gone but I have to say that if I hadn't launched this blog, I know that I wouldn't have achieved what I have so far. I would encourage anyone out there thinking of starting a business to make a plan for yourself and stick to it. In the past I talked about setting up a business but never got round to it but this time, with a clear plan to follow, I have come further than ever before.

In my next two blogs, I'll have a recap on what my plans have been so far and if I have achieved what I had intended to. I'll also give you an insight into how I see the final few weeks of my start-up journey so you can see if I'm on track. With your help and support I know I can achieve my business goals!

Well, over the last few days I have been suffering from 

, that horrendous illness where a man is bedbound and unable to function or do anything at all. I'm not a great patient and made the most of being nursed back to health. I have to admit it wasn't all wasted time, though. I did use my time in bed as an opportunity to research websites and brands that I admire to see if I can use what they do best and incorporate it into my own brand.

"There are some incredible British brands out there that really know how to connect with their customers in a quirky and fun way."

There are some incredible British brands out there currently and some of the companies I currently really admire include 

 among others. These brands really know how to connect with their customers and give them exactly what they want in a quirky and fun way. I really hope to be able to do this with Eatibbles. While at school, I would have never considered myself to be creative or artistic but launching Eatibbles seems to have tapped into a part of my brain that I didn't know was there. I'm now constantly thinking of new and interesting ways to make the brand stand out. I'll keep you up-to-date with this as it happens!

The branding of the business is an aspect I really enjoy but I can't ignore one of the more serious sides of the businessÂ 

! Keeping track of the finances of a company is new to me and I'm learning what I need to record, both for legal reasons and also to ensure my business becomes profitable. As a limited company, I'm learning that I have certain legal obligations to the taxman and also to 

, so I'm working with a local accountancy firm and a large bank to ensure I keep on top of this.

Inspiring tweet of the week comes from Paul Lindley of 

 Britain needs entrepreneurs with your mindset!"

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Philip's 12-week start-up challenge: Week 4 - Branding, finances and inspiring tweets

Enterprise Nation continues is the most active UK small business community and a leading campaigning voice for small business. Joining Enterprise Nation connects you with resources, community and connections you need to reach your business goals.

WATCH: Ella's Kitchen founder on why entrepreneurs should think like a toddler

<p>Thinking like a toddler helped Paul Lindley grow his baby food company, <a target="_blank" rel="noopener" href="https://www.ellaskitchen.co.uk/">Ella's Kitchen</a>, into a &#163;60m turnover business. In this interview from <a target="_blank" rel="noopener" href="http://www.youtube.com/enterprisenation">Enterprise Nation TV</a> with <a target="_blank" rel="noopener" href="http://businessblog.o2.co.uk">O2 Business</a>, the entrepreneur shares his inspiring story and explains how other entrepre

&lt;p&gt;I am a &lt;strong&gt;chartered certified accountant&lt;/strong&gt;, having earned a respected reputation in the field of accounting, with more than &lt;strong&gt;15 years of experience&lt;/strong&gt; in working with small and medium-sized enterprises.&lt;br /&gt;
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Having worked with business owners ranging from one-man start-ups to large companies requiring different level of services, I have developed a passion for the profession and I am driven by the success of my clients.&lt;br /&gt;
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I have spent many years in business working at boardroom level, holding various positions before being motivated to start my own practice, Makesworth Accountants, where I have blended my technical skills in accounting and tax with my business skills derived from my time in the industry.&lt;br /&gt;
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I have embraced the changing times and technologies and strongly agree that accountants are moving from being number crunchers to being reliable and trusted advisors. Throughout this process, Makesworth has been able to secure various affiliations and awards:&lt;br /&gt;
&lt;a href="https://makesworth.co.uk"&gt;&lt;strong&gt;Affiliations&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
IPSE Endorsed Accountants&lt;br /&gt;
Investors In People Accredited&lt;br /&gt;
ICAEW Training Employers/ACCA Approved Employers/AAT Approved Employers&lt;br /&gt;
Institute of Certified Practising Accountants (ICPA)&lt;br /&gt;
The Society of Professional Accountants (SPA)&lt;br /&gt;
2020 Group&lt;/p&gt;

&lt;p&gt;&lt;a href="https://makesworth.co.uk"&gt;&lt;strong&gt;Awards&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Finalist: Best Brand Building&lt;/strong&gt; (British Accounting Marketing Awards)&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Highly Commended: Independent Firm of The Year - South-East, England 2019&lt;/strong&gt; (British Accountancy Awards)&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Shortlisted: Accounts and Tax Adviser of the Year 2019 &lt;/strong&gt;(The British Business Awards)&lt;/p&gt;

&lt;p&gt;My objective is to add value to my clients&amp;rsquo; businesses through the application of my extensive experience and knowledge in accounting, tax, HMRC investigations, business start-ups and much more.&lt;/p&gt;

&lt;p&gt;You can expect us to provide expert solutions for your business needs no matter what business model you have. You will receive a cost effective service and a free initial consultation.&lt;/p&gt;

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DIversity & Inclusion 101 for Small businesses

&lt;p&gt;121 discussion on diversity &amp;amp; inclusion for your startup, scale up and strategy.&lt;/p&gt;

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