Online masterclass: How to go competitor shopping for your retail business

Joanne Griffin
Joanne GriffinProduct Development & DesignArnold & Bird

Posted: Tue 2nd Apr 2019

Comp shopping or competitive and competitor shopping is when you analyse what your competitors are doing in terms of products, offerings and their marketing message. It's important as anyone selling products, or even services, means you need to know what your competitors are doing.

It's not enough to just know what you're selling. You can use comp shopping as a way of spotting new opportunities and trends that you can interpret and offer in a unique way to your customers.

In this online masterclass, Joanne Griffin from Arnold & Bird will explain:

  • What comp shopping is and why it's important for a retail business

  • Tips on how to go comp shopping and what to look for

  • How to use the research to help your product development

Joanne Griffin
Joanne GriffinProduct Development & DesignArnold & Bird
I’m Joanne Griffin, the retail product specialist and designer behind Arnold & Bird.   Wondering what a retail product specialist and designer does? Here’s the lowdown…   I spend my time working collaboratively with homeware and gift brands to bring their creative ideas to life with a commercial edge.   Combining over 13 years of industry knowledge and design skills, I offer bespoke services that cover the full retail spectrum. From range planning and sales analysis to product design and branding, I work from a creative and commercial point of view to help develop brands and ranges that not only look the part but, that are intentionally planned to sell and grow your business too.   I’ll work to breathe new life and inspiration into your retail business and help you to translate and make possible your plans. With an intuitive and inspiring approach, together we’ll define your business needs and move you from creative overwhelm to commercial action.   Every retail business is different and so my services are entirely bespoke and collaborative to create a meaningful experience that works for you and your business goals.   www.arnoldandbird.com joanne@arnoldandbird.com www.linkedin.com/in/joanne-griffin

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