Posted: Tue 2nd Apr 2019
Comp shopping or competitive and competitor shopping is when you analyse what your competitors are doing in terms of products, offerings and their marketing message. It's important as anyone selling products, or even services, means you need to know what your competitors are doing.
It's not enough to just know what you're selling. You can use comp shopping as a way of spotting new opportunities and trends that you can interpret and offer in a unique way to your customers.
In this online masterclass, Joanne Griffin from Arnold & Bird will explain:
What comp shopping is and why it's important for a retail business
Tips on how to go comp shopping and what to look for
How to use the research to help your product development