Join us for this online masterclass where Joanne Griffin will discuss how you can go competitor shopping for your retail business.

Webinar

Comp shopping or competitive and competitor shopping is when&nbsp;you analyse what your competitors are doing in terms of products, offerings and their marketing.&nbsp;In this online masterclass,&nbsp;Joanne&nbsp;Griffin will explain how to do it.

&lt;p&gt;I&amp;rsquo;m Joanne Griffin, the retail product specialist and designer behind Arnold &amp;amp; Bird.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Wondering what a retail product specialist and designer does? Here&amp;rsquo;s the lowdown&amp;hellip;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I spend my time working collaboratively with homeware and gift brands to bring their creative ideas to life with a commercial edge.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Combining over 13 years of industry knowledge and design skills, I offer bespoke services that cover the full retail spectrum. From range planning and sales analysis to product design and branding, I work from a creative and commercial point of view to help develop brands and ranges that not only look the part but, that are intentionally planned to sell and grow your business too.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I&amp;rsquo;ll work to breathe new life and inspiration into your retail business and help you to translate and make possible your plans. With an intuitive and inspiring approach, together we&amp;rsquo;ll define your business needs and move you from creative overwhelm to commercial action.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Every retail business is different and so&amp;nbsp;&lt;a href="https://www.arnoldandbird.com/services/"&gt;my services are entirely bespoke and collaborative&lt;/a&gt;&amp;nbsp;to create a meaningful experience that works for you and your business goals.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.arnoldandbird.com/"&gt;www.arnoldandbird.com&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="mailto:joanne@arnoldandbird.com"&gt;joanne@arnoldandbird.com&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.linkedin.com/in/joanne-griffin"&gt;www.linkedin.com/in/joanne-griffin&lt;/a&gt;&lt;/p&gt;

Product Development & Design

How to go competitor shopping for your business

Comp shopping or competitive and competitor shopping is when you analyse what your competitors are doing in terms of products, offerings and their marketing message. It's important as anyone selling products, or even services, means you need to know what your competitors are doing.

It's not enough to just know what you're selling. You can use comp shopping as a way of spotting new opportunities and trends that you can interpret and offer in a unique way to your customers.

Online masterclass: How to go competitor shopping for your retail business

Comp shopping or competitive and competitor shopping is when&nbsp;you analyse what your competitors are doing in terms of products, offerings and their marketing.&nbsp;In this online masterclass,&nbsp;Joanne&nbsp;Griffin will explain how to do it.



&lt;p&gt;I&amp;rsquo;ve worked in marketing for over 15 years and I love it! No two days are the same and it&amp;rsquo;s this variety that makes marketing so special for me.&lt;/p&gt;

&lt;p&gt;The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best three years I&amp;rsquo;ve had in a job! The business owners I met were (and still are) incredible. And there&amp;rsquo;s a brilliant community for small businesses. You could say I was bitten by the small business bug.&lt;/p&gt;

&lt;p&gt;In 2016, I was made redundant. I knew I still wanted to work with small businesses, so when my husband said I should start my own business, I didn&amp;rsquo;t need a huge amount of convincing. After all, I loved sharing marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?&lt;/p&gt;

&lt;p&gt;So, if you struggle with getting your marketing done, I&amp;rsquo;d love to hear from you. You didn&amp;rsquo;t start your business to become a marketing expert. You do what you do because you love it. I want to help you figure out the marketing stuff so that you can make money! It&amp;rsquo;s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me your marketing struggles. I want to help demystify marketing for you so you can get on with the business of running your business!&lt;/p&gt;

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&lt;p&gt;I'm Emily, Retail Supply Chain Consultant and owner of The Retailer Clinic. I help small retailers to optimise their supply chains, focusing on the areas of procurement, production, inventory management, forecasting, cash flow and strategy.&lt;/p&gt;

&lt;p&gt;I have over 10 years experience in retail having worked in head offices in buying, sales and production roles and on the shop floor in sales advisor and account management positions.&lt;/p&gt;

&lt;p&gt;Working for small retailers opened my eyes to the challenges small retailers face when it comes to supply chain. Forecasting and inventory management software is eye-wateringly expensive, production planning is more complex due to smaller order quantities, and deciding on a procurement strategy can be difficult without buying power.&lt;/p&gt;

&lt;p&gt;I went in search of solutions to these problems and spent the next few years studying supply chain analytics, fundamentals, dynamics and design. Armed with 10 years of experience navigating retail supply chains and a stack of models and knowledge, I am ready to help you optimise your supply chain!&lt;/p&gt;

Retail Supply Chain Consultant

Small Retailers Network

This is a networking and support group for small retailers. The aim of this group is to create a space for small retailers to network, troubleshoot and collaborate. 

I am here to help all members with any retail operations and supply chain questions.

PDT Sales Consultancy was founded by Paul Durrant who is a certified sales professional with over 25 year's sales and business development experience. Paul brings a wealth of knowledge in helping start-ups and established businesses fix their sales related problems, optimise their sales performance and upskill their salespeople.

A lack of sales background or training prevents many small businesses from fulfilling their full growth potential. Similarly, salespeople are asked to go out and sell without possessing the necessary skills and tools to do their job effectively. PDT Sales Consultancy can help you address both of these growth 'inhibitors' and put your business back on the path to more profitable growth!

Paul Durrant is a qualified business consultant with the Institute of Consulting (part of the CMI), an Executive Member of the Institute of Sales Management, an Ambassador for the Essex branch of the Institute of Directors, a member of the Essex Chambers of Commerce, a member of ORB (Organisation for Responsible Businesses) and an accredited EFT (Emotional Freedom Technique) coach with the International Alliance of Holistic Therapists. EFT is a self-help complimentary therapy that can help you address emotional states of the mind such as fear, stress, anxiety and lack of confidence.

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&lt;p&gt;&amp;lt;p&amp;gt;This equivalent full days training course will show you how to make your business more resilent as well as how to generate more sales, in challenging times. The course contains 10 lessons and 5 tools to donwload and keep (including a Business Continuity Plan (BCP) , Sales Recovery Plan and Product Mix Matrix). The published price is &amp;amp;pound;39.00 but you can use the promo code &amp;amp;#39;HOMELEARN&amp;amp;#39; to get a further 30% discount!&amp;lt;/p&amp;gt; &a

Cerub PR provides insight-driven PR and communication solutions to ambitious businesses and entrepreneurs who want to be seen and make a difference in their industry.

As our client, you will benefit from strategic and creative campaigns which help you stand out from the competition, manage your profile and engage with your audience. We are focused on developing effective PR strategies and implementing tactics which deliver real results that can be measured and evaluated.

Founder

Ceri-Jane Hackling

I’m Ceri-Jane Hackling, Managing Director and founder of Cerub PR, an award winning Buckinghamshire based PR and communications agency. Established 17 years ago, we work across sectors including veterinary pharma, medical devices, well-being and professional development. Our clients include Heartstyles, TVM UK, Royal Canin, Vetoquinol and Mind Over Matter. Our clients benefit from strategic, creative and effective campaigns which help them stand out from the competition and eng

Online masterclass: How to go competitor shopping for your retail business

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