Enterprise Nation member Emma Haslam discusses the story behind her data analytics consultancy, 

http://www.per4manceinsight.com

What was your motivation to start your own business?

Emma Haslam

I wanted much more control over my professional development and direction as it felt like it was stagnating. Now I'm doing what I love, can set my own challenges and priorities and it's driving an overall better quality of life.

Whilst you were starting up how did you balance home life with work?

Initially very badly. There was always one more thing to finish off. It took quite some time but I'm much better at it now. I set realistic priorities of work to do each day, once they're done then so am I. Going down the pool and seeing friends are the perfect antidote.

What's your top tip for effective sales and marketing?

Planning. For me I can't emphasise its importance enough. If I don't know what my objective is then I don't know what I need in place to achieve and measure it.

Which tools could you not live without in your business?

It probably sounds a bit strange as my profession is based in the digital world but it's pen and paper. That's what I use to do all my thinking and brainstorming. I find my ideas are more creative and free flowing that way.

What movie, song or book offers you the most business inspiration and why?

Predatory Thinking: A Masterclass in Out-Thinking the Competition

 by By Dave Trott. It's actually much more light hearted than its title sounds. It's full of real life anecdotes that show if you can find the right perspective to look at a problem from then what once seemed impossible becomes solvable

Per4mance Insight

What's been your biggest business success to date?

Winning the contract to do the analytics for British Airways.

If you had to live on a desert island with one entrepreneur who would it be and why?

Miranda Ballard, co-founder of Muddy Boots. She has so much drive and passion, it's infectious.

What are your ambitions for the next five years?

Data is already moving from primarily being focused on websites to also include wearable tech and the Internet of Things. I'm really looking forward to seeing how it all evolves and how data analysis evolves with it. On a more personal level I want to take advantage of only needing my laptop and wifi for work to do it from more places around the world.

How does being a member of Enterprise Nation help your business grow?

It's great being able to pick other people's brains whether via the resources, blog or in person at networking events. Learning from other people's experience is invaluable.

http://www.per4manceinsight.com/

http://twitter.com/ehaslam

If you'd like to join Emma and become an Enterprise Nation StartUp or Small Business Classic member to access exclusive benefits, 

http://www.enterprisenation.com/join

 and we'd be happy to profile your business.

You can meet lots more Enterprise Nation members 

https://www.enterprisenation.com/blog/categories/meet-the-member

Member stories

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Meet the member: Emma Haslam,  Per4mance Insight

I have enjoyed a life-long career in various aspects of marketing that provides a wealth of transferable knowledge and experience I can bring to bear for SMEs and startups. Specific areas of activity right now include, though are not confined to, Content Marketing, Social Media Management and Crowdfunding.

Independent Crowdfunding Advisor

Lunch and Learn: A guide to crowdfunding

Watch back: A guide to crowdfunding&nbsp;

&lt;p&gt;I am a &lt;b&gt;C&lt;/b&gt;&lt;b&gt;hartered Accountant&lt;/b&gt;, having earned a respected reputation in the field of accounting, with more than &lt;b&gt;15 years of experience&lt;/b&gt; in working with small and medium-sized enterprises.&lt;br /&gt;
&lt;br /&gt;
Having worked with business owners ranging from one-man start-ups to large companies requiring a different level of services, I have developed a passion for the profession and I am driven by the success of my clients.&lt;br /&gt;
&lt;br /&gt;
I have spent many years in business working at boardroom level, holding various positions before being motivated to start my own practice, Makesworth Accountants, where I have blended my technical skills in accounting and tax with my business skills derived from my time in the industry.&lt;br /&gt;
&lt;br /&gt;
I have embraced the changing times and technologies and strongly agree that accountants are moving from being number crunchers to being reliable and trusted advisors. Throughout this process, Makesworth has been able to secure various affiliations and awards.&lt;/p&gt;

&lt;p&gt;My objective is to add value to my clients’ businesses through the application of my extensive experience and knowledge in accounting, tax, HMRC investigations, business start-ups, and much more.&lt;/p&gt;

&lt;p&gt;You can expect us to provide expert solutions for your business needs no matter what business model you have. You will receive a cost-effective service and a free initial consultation.&lt;/p&gt;

Chartered Accountant

Accountancy, Taxation and Business Advisory

Accountancy, Taxation and Business Advisory Services in the UK

Deasha Waddup from Social Treats has worked in marketing for over 7 years with extensive experience working internationally in corporate environments and in digital marketing agencies before founding Social Treats. 
Deasha is accredited by Facebook as an Associate and now trains small businesses with in-person events as part of the #shemeansbusiness Facebook Initiative in partnership with Enterprise Nation. 
Deasha is an approved ManyChat Agency Partner; in 2019 she was shortlisted for Freelance Social media Manager of the year and in 2020 has become an international best selling author.

Deasha has helped businesses scale to 6 and 7 figures since launching Social Treats in 2016. Using organic social media strategies, she has perfected a system that she now teaches through her coaching programs.

Deasha has experience using messenger bots and lead ads to drive leads for high ticket items in industries spanning from wellness to real estate. She has worked with clients to build webinar funnels, membership funnels and even affiliate marketing funnels all utilising organic strategies.

Deasha enjoys working remotely from any location in the world and believes everyone should have the same freedom and flexibility in their life. That is why she is passionate about helping other mission-driven women to consciously create a life they choose.

If you would like to book a taster session it will be a maximum 20 minute session! This is not a freebie session but more to find out if you would like to join a longer term program that I offer. If you need help right now then a one hour session is your best bet, and can be booked in the services I offer.

Social Media Coach

Attraction system - attract dream clients - schedule a call

Clients are looking for you! You just need to show up so they can find you!&nbsp;<br>
Your clients want to buy from you, they want to support you, you are just not offering them something they want yet…&nbsp;<br>
The difference is that people often don’t know what they need but they know what they want. Get in touch if you would like further details.

&lt;p&gt;Hi, I’m Chris Dowling. I’ve been there and done it! With over 35 years of business experience to draw upon, I am here to help you too. You will benefit from my advice, and I will support you through the challenging changes your business needs to make it more successful wether you are a Start-Up or established business.&lt;/p&gt;

&lt;p&gt;My services include:&lt;/p&gt;

&lt;p&gt;Business mentoring Business development &amp;amp; growth&lt;/p&gt;

&lt;p&gt;Assessment and analysis of current position&lt;/p&gt;

&lt;p&gt;Sales &amp;amp; marketing Cash flow and financial management&lt;/p&gt;

&lt;p&gt;Access to government support and grants&lt;/p&gt;

&lt;p&gt;Writing a Business plan&lt;/p&gt;

&lt;p&gt;Access to Start-Up loans.&lt;/p&gt;

&lt;p&gt;We will define your business goals and ensure you have the knowledge, skills and processes needed to achieve them. I will be your ‘sounding board’ and ‘critical friend’, helping your business grow and expand – taking it to the next level.&lt;/p&gt;

Business Consultant

Chris Dowling

&lt;p&gt;Hi, I’m Chris Dowling. I’ve been there and done it! With over 35 years of business experience to draw upon, I am here to help you too. You will benefit from my advice, and I will support you through the challenging changes your business needs to make it more successful wether you are a Start-Up or established business.&lt;/p&gt;

&lt;p&gt;My services include:&lt;/p&gt;

&lt;p&gt;Business mentoring Business development &amp;amp; growth&lt;/p&gt;

&lt;p&gt;Assessment and analysis of curre

Meet the member: Emma Haslam, Per4mance Insight

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