Posted: Fri 8th Apr 2016
Pam Hickman gave up a well paid job in London to start our own copywriting company, Pam Hickman Copywriter.
The Enterprise Nation member discusses the motivation behind her decision and her plans for the future.
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What was your motivation to start your own business?
I didn't want to drive up to four hours per day down to London any more.
Whilst you were starting up how did you balance home life with work?
I didn't. However, I now have a better grasp of it all and don't work weekends.
What is your top tip for effective sales and marketing?
Keep it simple, stick to your business plan and know when to review it.
Which tools could you not live without in your business?
My Mac. It goes everywhere with me.
What movie, song or book offers you the most business inspiration and why?
My Way by Frank Sinatra. However, I am sure I shall make lots of mistakes along the way and will need help and support from other more experienced business people.
What has been your biggest business success to date?
Having the courage to leave my well paid City job.
If you had to live on a desert island with one entrepreneur who would it be and why?
Lord Sugar. You may not like or agree with what he says all of the time but he keeps it real.
What are your ambitions for the next five years?
I want to run a successful copywriting business that has a good reputation and is well respected. Successful to me means achieving my last City salary by year three and by year five making a reasonable living.
How does being a member of Enterprise Nation help your business grow?
Enterprise Nation helps me by giving me the option to attend courses. Just knowing that there is a life line out there to rely on every now and again is a brilliant resource when you are starting out. There are so many start-ups all in the same boat.
If you'd like to join Pam and become an Enterprise Nation StartUp or Small Business Classic member to access exclusive benefits, sign up now and we'd be happy to profile your business.
You can meet lots more Enterprise Nation members here.