Posted: Fri 23rd Oct 2015
Enterprise Nation member Deborah Todd tells the story behind her women's sportwear brand ZAAZEE.
What was your motivation to start your own business?
Passion for sports, make my kids proud, do something I absolutely love, work with people and make a better product than currently out there.
Whilst you are starting up how do you balance home life with work?
I juggle it all but it's very hard. I have two kids and a house to run. It's long days but I take breaks whenever I can.
What's your top tip for effective sales and marketing?
Engage with the right audience in the right location with the right timing. Give it a go. If it d oesn't work out try something else.
Which tools could you not live without in your business?
My laptop, mobile, energy and support from husband and kids.
Also Facebook because it really helps me know where my friends and customers are and keeps me in the know
What movie, song or book offers you the most business inspiration and why?
Body Combat. It picks me up every time. It has so much energy and can beat any bad mood! Love it.
What has been your biggest business success to date?
Selling over Â£21,000 in year one with customers wanting to come back for more
If you had to live on a desert island with one entrepreneur who would it be and why?
Tough one. Not sure I'd be happy on a desert island at this point in my life!
Victoria Beckham. Could get fashion and mum advice and maybe a photo of her in my ZAAZEE!
What are your ambitions for the next five years?
Increase brand awareness
Get product on a TV show
Get a London store
How does being a member of Enterprise Nation help your business grow?
The will to encourage success. We can do it!
If you'd like to join Deborah and become an Enterprise Nation member to access exclusive benefits, sign up now. We may even profile your business which is great PR.
You can meet lots more Enterprise Nation members here.