Posted: Fri 22nd Jan 2016
The Enterprise Nation Marketplace is home to over 13,500 advisers and this week we are spotlighting Enterprise Nation Adviser member Shirley Whyte. Shirley co-founded digital marketing agency mad4digital.
Company name: mad4digital
Year company founded: 2015
Favourite business book.
Emotional Intelligence by Travis Bradbery.
Who is your business hero?
My husband. He has built three businesses and is a natural leader. He is incredibly disciplined, not afraid to make tough decisions and is very focused. He co-founded mad4digital and has really motivated me to succeed. He is a strong advocate of managing your life as you would your business and does both very well. But best of all he absolutely loves to help and get the best out of people.
Tell us about your business in a tweet.
mad4digital is an online marketing agency for SMEs that need to grow their online presence. We offer web design, PPC, SEO and PAYG marketing.
What has been your biggest challenge?
Segmenting our market and identifying the businesses that are at the right stage of growth to invest in growing their business online.
What has been your greatest success?
Winning a diverse mix of business from sole traders to businesses with 100+ employees. Transferring our skills across sectors and proving the value of online marketing.
What piece of advice do you wish you had known when starting out?
Networking and how time-consuming it can be. At the same time it is incredibly worthwhile when you find the ones that are right for your business. Enterprise Nation events are always very informative and useful.
Why do you consider long-term strategic advice important to business success?
Small businesses have the advantage of being agile, however, having a long-term view helps a business to focus and make the right short term decisions to succeed.
If you had a superpower what would it be and why?
The power to fly, to be able to see the world from different perspectives
One of the benefits of our Small Business and StartUp membership levels is three free consultation calls with advisers from the Enterprise Nation Marketplace such as Shirley. Click here to read more about membership.
Shirley is one of our Small Business Adviser members, a membership designed especially for advisers, experts and professional service providers. Become part of the Enterprise Nation community today!
Take the first step to successfully starting and growing your business.