The Enterprise Nation Marketplace is home to over 13,500 advisers and this week we are spotlighting Enterprise Nation Adviser member Shirley Whyte. Shirley co-founded digital marketing agency mad4digital.

Shirley Whyte

http://www.mad4digital.com

https://twitter.com/mad4digital

My husband. He has built three businesses and is a natural leader. He is incredibly disciplined, not afraid to make tough decisions and is very focused. He co-founded mad4digital and has really motivated me to succeed. He is a strong advocate of managing your life as you would your business and does both very well. But best of all he absolutely loves to help and get the best out of people.

mad4digital is an online marketing agency for SMEs that need to grow their online presence. We offer web design, PPC, SEO and PAYG marketing.

Segmenting our market and identifying the businesses that are at the right stage of growth to invest in growing their business online.

Winning a diverse mix of business from sole traders to businesses with 100+ employees. Transferring our skills across sectors and proving the value of online marketing.

What piece of advice do you wish you had known when starting out?

Networking and how time-consuming it can be. At the same time it is incredibly worthwhile when you find the ones that are right for your business. Enterprise Nation events are always very informative and useful.

Why do you consider long-term strategic advice important to business success?

Small businesses have the advantage of being agile, however, having a long-term view helps a business to focus and make the right short term decisions to succeed.

If you had a superpower what would it be and why?

The power to fly, to be able to see the world from different perspectives

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Shirley is one of our Small Business Adviser members, a membership designed especially for advisers, experts and professional service providers. 

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The Enterprise Nation Marketplace is home to over 13,500 advisers and this week we are spotlighting Enterprise Nation Adviser member Shirley Whyte. Shirley...

Member stories

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Meet the adviser: Shirley Whyte, mad4digital

I have enjoyed a life-long career in various aspects of marketing that provides a wealth of transferable knowledge and experience I can bring to bear for SMEs and startups. Specific areas of activity right now include, though are not confined to, Content Marketing, Social Media Management and Crowdfunding.

Independent Crowdfunding Advisor

Lunch and Learn: A guide to crowdfunding

Watch back: A guide to crowdfunding&nbsp;

&lt;p&gt;I am a &lt;b&gt;C&lt;/b&gt;&lt;b&gt;hartered Accountant&lt;/b&gt;, having earned a respected reputation in the field of accounting, with more than &lt;b&gt;15 years of experience&lt;/b&gt; in working with small and medium-sized enterprises.&lt;br /&gt;
&lt;br /&gt;
Having worked with business owners ranging from one-man start-ups to large companies requiring a different level of services, I have developed a passion for the profession and I am driven by the success of my clients.&lt;br /&gt;
&lt;br /&gt;
I have spent many years in business working at boardroom level, holding various positions before being motivated to start my own practice, Makesworth Accountants, where I have blended my technical skills in accounting and tax with my business skills derived from my time in the industry.&lt;br /&gt;
&lt;br /&gt;
I have embraced the changing times and technologies and strongly agree that accountants are moving from being number crunchers to being reliable and trusted advisors. Throughout this process, Makesworth has been able to secure various affiliations and awards.&lt;/p&gt;

&lt;p&gt;My objective is to add value to my clients’ businesses through the application of my extensive experience and knowledge in accounting, tax, HMRC investigations, business start-ups, and much more.&lt;/p&gt;

&lt;p&gt;You can expect us to provide expert solutions for your business needs no matter what business model you have. You will receive a cost-effective service and a free initial consultation.&lt;/p&gt;

Chartered Accountant

Accountancy, Taxation and Business Advisory

Accountancy, Taxation and Business Advisory Services in the UK

Creative Director

Bringing Your Brand to Life

&lt;p&gt;What will you get?&lt;/p&gt;

&lt;p&gt;Your business will have&amp;nbsp;a fabulous looking and fully functional website along with other assets you need to bring your brand to life*.&lt;/p&gt;

&lt;p&gt;What you cover&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;What are the critical elements your website must have?&lt;/li&gt;
	&lt;li&gt;How to implement your foundations, business and marketing plan, and brand identity into your site.&lt;/li&gt;
	&lt;li&gt;Functionality - what is the user journey a

&lt;p&gt;Hi, I’m Chris Dowling. I’ve been there and done it! With over 35 years of business experience to draw upon, I am here to help you too. You will benefit from my advice, and I will support you through the challenging changes your business needs to make it more successful wether you are a Start-Up or established business.&lt;/p&gt;

&lt;p&gt;My services include:&lt;/p&gt;

&lt;p&gt;Business mentoring Business development &amp;amp; growth&lt;/p&gt;

&lt;p&gt;Assessment and analysis of current position&lt;/p&gt;

&lt;p&gt;Sales &amp;amp; marketing Cash flow and financial management&lt;/p&gt;

&lt;p&gt;Access to government support and grants&lt;/p&gt;

&lt;p&gt;Writing a Business plan&lt;/p&gt;

&lt;p&gt;Access to Start-Up loans.&lt;/p&gt;

&lt;p&gt;We will define your business goals and ensure you have the knowledge, skills and processes needed to achieve them. I will be your ‘sounding board’ and ‘critical friend’, helping your business grow and expand – taking it to the next level.&lt;/p&gt;

Business Consultant

Chris Dowling

&lt;p&gt;Hi, I’m Chris Dowling. I’ve been there and done it! With over 35 years of business experience to draw upon, I am here to help you too. You will benefit from my advice, and I will support you through the challenging changes your business needs to make it more successful wether you are a Start-Up or established business.&lt;/p&gt;

&lt;p&gt;My services include:&lt;/p&gt;

&lt;p&gt;Business mentoring Business development &amp;amp; growth&lt;/p&gt;

&lt;p&gt;Assessment and analysis of curre

Meet the adviser: Shirley Whyte, mad4digital

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