Use the media to do your marketing in 2024

Use the media to do your marketing in 2024
Peter Ibbetson
Peter IbbetsonJournolink

Posted: Fri 29th Dec 2023

Want to make 2024 the year you use the media to do your marketing?

We all start the new year with the best of intentions. Here are four top tips from our PR partner JournoLink to help you make the intentions reality before spring arrives and you put off plans until next year again!

For more support with your small business PR, connect with Peter today!


That's all it takes to get started. One page answering three questions:

  • What's the business message you want to put in front of 10,000 journalists?

  • Which publications would you like to see your business in?

  • What's coming up that you can use to capture the journalists' interest?


Put a one-hour slot in your diary for each month of the year, to cover the following:

  • The previous month's review

  • This month's opportunity

  • What's the action, and who's doing it by when


Don't get obsessed with what media coverage you've won. Focus on:

  • which journalists showed an interest and follow them

  • what you could do to make the next news story more compelling

  • what impact it had on your web traffic

Your competitor targets

  • If you don't seize the media attention, which of your competitors will?

  • Make the focus for 2024 be your business being the one the journalists want to talk to

Relevant resources

Peter Ibbetson
Peter IbbetsonJournolink
JournoLink is an interactive platform enabling you to manage your own PR and send out your business stories to journalists, broadcasters and bloggers

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