With nine out of 10 of us making our buying decisions based on independent reviews, make the most of journalists' articles in 2024.

Use the media to do your marketing in 2024

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Want to make 2024 the year you use the media to do your marketing?

We all start the new year with the best of intentions. Here are four top tips from our PR partner JournoLink to help you 

 before spring arrives and you put off plans until next year again!

That's all it takes to get started. One page answering three questions:

Put a one-hour slot in your diary for each month of the year, to cover the following:

Don't get obsessed with what media coverage you've won. Focus on:

A young black female owner on the shop floor of a clothes shop, using a digital tablet to check stock

With nine out of 10 of us making buying decisions based on independent reviews, make the most of press articles.

I&apos;m Ollie, creator of <a href=&apos;https://foundedandgrounded.com/&apos; target=&apos;_self&apos;>Founded &amp; Grounded</a> - UK&apos;s No.2 startup podcast.
We&apos;re on mission to amplify the next generation of thought leaders by enabling you to tell your unique story.&nbsp;
Why?
Born in a mud hut in Thithithagal, a small rural village in India, I grew up in the 80s watching my mum, fluent in Tamil, use business as a force for good as she pioneered Fair Trade organic cotton, with <a href=&apos;https://www.bbc.co.uk/news/av/uk-england-bristol-22764255&apos; target=&apos;_self&apos;>Bishopston Trading Co</a>  AND transformed the South India village in the process.
How we take you from the shadows to the spotlight
You&apos;re a time-poor business owner who struggles with consistent content creation.
You&apos;re not getting the plaudits you deserve.
?One interview can change everything.
Join us in the studio for only two hours of your time, for an unforgettable experience with me, Ollie Collard. I have interviewed over 100 leading early-stage founders.
?We craft a 6-month content plan for you, filled with unique personal content that makes you shine.
Inbound opportunities are only an interview away.
- 52 Linkedin posts (2 per week)
- 26 short-form <a href=&apos;https://www.tiktok.com/@foundedandgrounded&apos; target=&apos;_self&apos;>videos</a>
- 2-hour interview
- 45-minute pre-briefing strategy call
- 6-month thought leadership plan delivered all in one place in Notion
Book in a call now to organise your recording
https://calendly.com/enterpriseorchard/discovery-meeting
Ollie

Creating the next generation of thought leaders

Lunch and Learn: How to position yourself as a thought leader

Gain insights on becoming a standout thought leader in your industry.

Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

Programme Manager

Next Generation: Market and access customers for your service

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

I’ve worked in marketing for over 20 years, and I love it! No two days are the same and it’s this variety that makes marketing so special for me.
The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best nearly four years I’ve had in a job! The business owners I met were (and still are) incredible. You could say I was bitten by the small business bug.
In 2016, I was made redundant. I knew I still wanted to work with micro businesses, so when my husband said I should start my own business, I didn’t need a huge amount of convincing. After all, I loved sharing email marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?
Something that has made running my business easier is tech. And not just for marketing. I’m a big advocate for using technology to streamline what I do. Given I’m the only person in my business, anything that makes my life easier is a win in my books. Here’s some of the tech that powers my business:
<ul>
<li>Accounting – I use an online tool that helps me keep track of what I’m spending, generate invoices (and automate sending them), as well as doing my expenses.</li>
<li>Payments – clients that pay me a set amount each month do so by direct debit. I use GoCardless to help me do this. I also use Stripe to help those who want to pay by credit card. It all gets automatically reconciled in my accounting app!</li>
<li>Design – I’m a BIG fan of Canva. I’ve been using it almost as long as I’ve been running my business. Anything is possible in Canva for those of us not blessed with design skills!</li>
<li>Industry knowledge – I have Google Alerts set up so I can keep up with trends in email marketing and the small business world. I also get alerts if I or my business are mentioned anywhere online.</li>
<li>Email marketing – where would I be without it? I use <a href=&apos;https://www.constantcontact.com/partner-offer?pn=marketingbyminal&intent=try&plantype=better&apos; target=&apos;_self&apos;>Constant Contact</a> for sending all my emails – my regular newsletter as well as my automations. It has a bunch of other digital tools too.</li>
<li>AI – OMG, how much time am I saving using AI? Around 4-5 hours a WEEK! That’s right, it’s a massive game-changer. I use ChatGPT.</li>
<li>My mobile – mustn’t forget this! I’m never without it. It helps me run my business when I’m not at my desk.</li>
</ul>
Now, if you struggle with getting your email marketing done, I’d love to hear from you. You didn’t start your business to become an email marketing expert. You do what you do because you love it. I want to help you figure out the email marketing stuff so that you can make money! It’s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me about your email marketing struggles!

The Muffin Email Marketing Package

Perfect for those in a time crunch, ‘The Muffin’ is your quick fix to email marketing. Just send me your content, and I’ll handle the rest – from crafting engaging subject lines to scheduling the send-off. 

It’s hassle-free, straightforward, and ideal for getting that one important email out with ease. What it includes:

1 email, featuring up to 3 topics.
You send me all the content, including images you want to use.
I’ll do 2 rounds of edits to make sure it’s perfect for you.
I’ll craft your s

I&apos;m an award-winning freelance digital marketing strategist with a laser focus on helping businesses to leverage the power of social media to grow.
??Proven Track Record
I have experience of working with some of the world&apos;s most renowned brands. I&apos;ve led the social strategy and increased the digital footprint of businesses like Mars, Ineos Grenadier, Seagate, Arla Dairy, Capri-Sun, Warner Bros Discovery, and many more. I&apos;ve navigated the ever-evolving digital landscape, consistently driving exceptional results and achieving measurable success for my clients across all social channels.
?? Results Drive Approach
I&apos;m a seasoned Social Media Strategist with over a decade of experience in crafting compelling digital narratives that not only captivate audiences but also drive tangible results. I offer innovative digital strategies focused on delivering ROI and go beyond achieving vanity metrics such as followers and engagements.&nbsp;&nbsp;
??Strategic Insight
Leveraging my experience, data-driven insights, and market trends, I craft bespoke strategies that align with your brand&apos;s unique identity and goals. Whether it&apos;s increasing brand awareness, driving website traffic, or boosting sales, I devise roadmaps that ensure your social media presence is achieving your wider marketing and business objectives. From channel audits to crafting compelling social media campaigns that generate buzz and engagement, I can take your social media channels to the next level!

Social Media Consultant

Sheeza Anjum

I&apos;m an award-winning freelance digital marketing strategist with a laser focus on helping businesses to leverage the power of social media to grow.
📈Proven Track Record
I have experience of working with some of the world&apos;s most renowned brands. I&apos;ve led the social strategy and increased the digital footprint of businesses like Mars, Ineos Grenadier, Seagate, Arla Dairy, Capri-Sun, Warner Bros Discovery, and many more. I&apos;ve navigated the ever-evolving digital

Use the media to do your marketing in 2024

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