Posted: Thu 9th Feb 2023
Want to make 2023 the year you use the media to do your marketing?
We all start the new year with the best of intentions. Here are four top tips from our PR partner JournoLink to help you make the intentions reality before spring arrives and you put off plans until next year again!
That’s all it takes to get started. One page answering three questions:
What’s the business message you want to put in front of 10,000 journalists?
Which publications would you like to see your business in?
What’s coming up that you can use to capture the journalists’ interest?
Put a one-hour slot in your diary for each month of the year, to cover the following:
The previous month’s review
This month’s opportunity
What’s the action, and who’s doing it by when
Don’t get obsessed with what media coverage you’ve won. Focus on:
which journalists showed an interest and follow them
what you could do to make the next news story more compelling
what impact it had on your web traffic
Your competitor targets
If you don’t seize the media attention, which of your competitors will?
Make the focus for 2023 be your business being the one the journalists want to talk to