In this Lunch and Learn, Stacey Karlsson shares practical tips on how to use PR effectively and dives into real-world examples of successful campaigns.

Why PR will be the 2024 powerhouse

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The right PR campaign can increase your exposure, generate marketing content, boost your website visitors, position yourself as a figure of authority in your industry, increase business opportunities and more.

 unravels the secrets behind the PR powerhouse. She shares practical tips on how to use PR effectively for your business and dives into real-world examples of successful PR campaigns that can guide your business to new heights.

Stacey is the cheese-munching master baker of 

, as well as the founder and managing director. She started Goho after becoming disillusioned with the industry and how clients were treated, focusing on how many hours were billed rather than creative output, customer service and results.

She has over 16 years of award-winning marketing campaigns and events and is an active member, coach and mentor for Bloom UK.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

Lunch and Learn: Why PR will be the 2024 powerhouse

Hear practical tips on how to use PR effectively for your business.

Rachael Dines, Director of Shake It Up Creative, is an experienced, Chartered Marketer. With 20+ years marketing experience, her work has spanned B2B, B2C and Charities. Her agency&apos;s sectors of strength are hospitality, arts &amp; culture and charity. Rachael also provides small businesses with strategic advice through many regional funded programmes which have previously included the Government&apos;s Growth Vouchers programme, the High Streets of Winchester programme, Grow Digital West Sussex and the South East Business Boost programme. Rachael has worked with numerous clients to help them become more visible in the online space, increase sales leads, re-brand and launch new products/services. She also delivered the Go &amp; Grow Online campaign in Sussex for Enterprise Nation. A successful PR practitioner, Rachael has achieved national, trade and local press coverage along with numerous award wins for her clients. Plus, she&apos;s had plenty of media exposure herself, having been in the Observer, on C5 TV and on radio including the LBC Business Show with Clive Bull as the live SEO expert.
Her company, Shake It Up Creative, is a marketing and web agency, providing marketing, PR, web development, graphic design, SEO, social media and consultations to business owners and marketing teams seeking growth.

Founder and Director

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I&apos;m the CMO at Enterprise Nation and I have over a decade of experience working in marketing and across the small business space.&nbsp;
I am based in Brighton, West Sussex and I thoroughly enjoy investing my time in developing my marketing and community-building skills to support UK entrepreneurs.&nbsp;
I have experience across social media, digital marketing, content production, PPC and partnership building.
My previous roles have included:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Head of Marketing and Communications at StartUp Britain</li>
<li>Establishing myself as a freelance marketing consultant</li>
<li>Working pro-bono for ambitious start-ups</li>
</ul>

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

Hi
I&apos;m Elisa, Growth Manager for <a href=&apos;https://www.peachlovesdigital.co.uk/&apos; target=&apos;_self&apos;>Peach Loves Digital</a>.
We blend creativity, marketing &amp; technologies so clients can flourish in an age of digital transformation.
We&apos;re a tech company with a sprinkle of difference! We behave as an agency but combine the rigor of an MSP to provide a fearless cutting-edge and centrailised solution to our clients. Our specialisms are, Digital, Design, Marketing, Technologies, Artificial Intelligence, and Security.
We have also created a dedicated small business offering called <a href=&apos;https://www.peachlovesdigital.co.uk/collections/small-business-marketing-service&apos; target=&apos;_self&apos;>Wizzyl</a> which contains the services required for start-ups and small businesses to get ahead.
<ul>
<li>Within our Wizzyl offering you can build your website completely free of charge <a href=&apos;https://www.peachlovesdigital.co.uk/products/create-a-free-website&apos; target=&apos;_self&apos;>click here</a>, to save a minimum of £650.</li>
<li>We can build a Wizzyl website for you for £650 by clicking <a href=&apos;https://www.peachlovesdigital.co.uk/products/built-for-you-ecommerce&apos; target=&apos;_self&apos;>click here</a> depending on the brief.</li>
<li>We can build an E-commerce Wizzyl website for £800 by clicking <a href=&apos;https://www.peachlovesdigital.co.uk/products/built-for-you-ecommerce&apos; target=&apos;_self&apos;>click here</a> depending on the brief.</li>
<li>You can take advantage of a local business SEO tool <a href=&apos;https://www.peachlovesdigital.co.uk/products/pld-local-business-seo-tool?selling_plan=1148223658&variant=43303821770922&apos; target=&apos;_self&apos;>click here</a> that provides a centralised location for your channels such as social media, Google Business, Waze, Uber, and more (50+ channels) from one place, the tool is free for 30 days and is only £14.99 after.</li>
<li>You can take advantage of our Wizzyl micro retainers that cover, <a href=&apos;https://www.peachlovesdigital.co.uk/products/wizzyl-design-package&apos; target=&apos;_self&apos;>design</a>, <a href=&apos;https://www.peachlovesdigital.co.uk/products/social-media-package&apos; target=&apos;_self&apos;>social media</a>, <a href=&apos;https://www.peachlovesdigital.co.uk/products/advert-design-package&apos; target=&apos;_self&apos;>advertising</a>, and digital marketing for £399 per month, or you can combine multiple micro retainers to receive discounts, plus there is no long-term contract to sign, we roll the agreement monthly for Wizzyl customers.</li>
<li>You create a Wizzyl Business email account for £3.99 per month, <a href=&apos;https://www.peachlovesdigital.co.uk/products/wizzyl-business-email?selling_plan=1178239146&variant=44608566591658&apos; target=&apos;_self&apos;>click here</a></li>
<li>You can also take advantage of a range of hosting packages and support and maintenance, <a href=&apos;https://www.peachlovesdigital.co.uk/collections/small-business-marketing-service&apos; target=&apos;_self&apos;>click here</a></li>
</ul>
Can&apos;t wait to meet you and understand any requirements you may have, we are here to help whether a start-up or SME. We also have a special scheme for start-ups, we pick three companies every 6 months and provide a free website and mentorship from our CEO.&nbsp;
Elisa&nbsp;

Growth Manager 

Marketing Services 

Engage your audience and revolutionise your brand proposition to capture growth. Unlock your business potential with our proven, tailored marketing strategies.

Elisa Gashi

Hi
I&apos;m Elisa, Growth Manager for <a href=&apos;https://www.peachlovesdigital.co.uk/&apos; target=&apos;_self&apos;>Peach Loves Digital</a>.
We blend creativity, marketing &amp; technologies so clients can flourish in an age of digital transformation.
We&apos;re a tech company with a sprinkle of difference! We behave as an agency but combine the rigor of an MSP to provide a fearless cutting-edge and centrailised solution to our clients. Our specialism

Lunch and Learn: Why PR will be the 2024 powerhouse

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