Digital expert Niki Hutchison explains why a digital strategy is so important, how to create one, and some top tips to put your digital strategy into action.

Lunch and Learn: How to create a digital strategy for your business

Webinar

In this free 30-minute webinar, digital expert 

offers key insights into how you can build a digital strategy for your business.

This webinar is part of a series for business.connected. 

business.connected: Grow your business with free digital training

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. 

Learn how to use email marketing to grow your business, and get top tips on creating great email marketing copy.

Matching London small businesses to support

The dog daycare business owner wanting to develop her marketing and reach more clients

Founder Jo Wright consulted Grow London Local on ways to attract new clients from her own borough and city-wide.

Expert Cybersecurity Consultant
With extensive experience in cybersecurity, I specialise in providing comprehensive solutions to safeguard businesses against digital threats. My expertise spans consulting, training, incident response, penetration testing, and compliance management.
Expertise Areas:
Cybersecurity Consulting:
<ul>
<li>Risk Assessments: Identify vulnerabilities and assess potential risks to create tailored security strategies.</li>
<li>Security Architecture: Designing robust and secure IT infrastructures to protect against cyber threats.</li>
</ul>
Incident Response and Management:
<ul>
<li>Preparation: Developing incident response plans and conducting tabletop exercises.</li>
<li>Response: Leading efforts to contain and mitigate security breaches.</li>
</ul>
Compliance and Regulatory Guidance:
<ul>
<li>Regulatory Standards: Ensuring adherence to GDPR, HIPAA, and PCI-DSS regulations.</li>
<li>Compliance Management: Implementing and managing programs to meet regulatory requirements.</li>
</ul>
Training and Awareness Programs:
<ul>
<li>Employee Training: Conducting awareness training on best practices.</li>
<li>Phishing Simulations: Running simulated attacks to improve vigilance and response.</li>
</ul>
Security Solutions Implementation:
<ul>
<li>Managed Detection and Response (MDR): Deploying and managing advanced threat detection and response solutions.</li>
<li>Vulnerability Management: Continuous monitoring and remediation of security vulnerabilities.</li>
<li>Penetration Testing: Simulating attacks to identify and address weaknesses before exploitation.</li>
</ul>
Cybersecurity Insurance:
<ul>
<li>Risk Transfer: Assisting businesses in obtaining insurance to mitigate financial impacts from breaches.</li>
<li>Policy Guidance: Advising on best practices and requirements to qualify for and maintain coverage.</li>
</ul>
Why Connect with Me? As a dedicated cybersecurity professional with strong partners, I empower businesses with the knowledge and tools to protect their digital assets. I believe in a proactive approach to cybersecurity, focusing on prevention, education, and swift response to incidents. Together, we can create a secure environment for your business to thrive in the digital age.
Feel free to contact me to discuss how we can enhance your cybersecurity posture and protect your business from evolving threats.

Cybersecurity solutions and consulting network

This group is for cybersecurity professionals and businesses focused on protecting digital assets.

A Fellow of the British Computer Society with extensive technology management and technical trainings and over 25 years’ experience helping organisations use technology to improve business performance, increase profitability and manage risks.
Adept at aligning business and technology strategies, recommending cost effective solutions, optimising human and technology assets, optimising value and managing risks.
My expertise includes digital strategy formulation, value maximisation, cyber resilience and technology solution selection.

IT Consultant

Digital Strategy formulation

Digital is driving major changes in how organisations set and execute strategy.
Investing in technology before a defined digital strategy is akin to putting the cart before the horse.
Without defined digital strategy, technology investments may not be coherent, cost-effective and may fail to deliver maximum value to the business. 
A digital strategy articulates an organization’s approach to leveraging the capabilities of technology to enable it achieve its mission.
The earlier a digital strategy

Hi, I&apos;m Jerry Figueroa-Lee and a co-founder of both Elevate UK, a leading digital marketing agency, and AdsCampaign.pro, a revolutionary Google Ads AI-based optimization tool. With a deep-rooted passion for leveraging technology to drive business growth, I have spent over 15 years at the forefront of the digital marketing landscape, empowering businesses across various sectors to achieve unprecedented levels of success.
At Elevate UK, our mission is clear: to deliver exceptional growth for clients through innovative Google Ads management, high-value lead generation, and cutting-edge SEO strategies. We brings a wealth of experience and a proven track record in scaling businesses by optimizing their digital presence, reducing wasted spend, and maximizing return on investment. Our approach is not just about numbers; it’s about creating sustainable growth, avoiding common pitfalls, and providing continuous support and training to ensure our clients long-term success.
My expertise extends beyond traditional digital marketing services. As a co-founder of AdsCampaign.pro, we have harnessed the power of AI to create a market-leading tool that executes thousands of optimizations 24/7, 365 days a year. This tool is a game-changer for companies and other Google Ads management agencies, enabling both to significantly increase their returns and those of their clients by automating complex tasks and ensuring campaigns are always at their peak performance.
Clients working with us at Elevate UK and AdsCampaign.pro benefit not only from our extensive knowledge but also from our unwavering commitment to excellence. We believe in transparent reporting, continuous optimization, and staying ahead of the curve by relentlessly testing new strategies and technologies. Our passion for digital marketing is matched by our dedication to helping businesses thrive in today’s competitive market.
Whether you&apos;re looking to elevate your brand in a crowded marketplace, drive more traffic to your website, or maximize the profitability of your Google Ads campaigns, We&apos;re in your corner. Our innovative approach, combined with our deep industry knowledge and cutting-edge tools, ensures that your business not only meets but exceeds its growth objectives.

Director

Jerry Figueroa-Lee

Hi, I&apos;m Jerry Figueroa-Lee and a co-founder of both Elevate UK, a leading digital marketing agency, and AdsCampaign.pro, a revolutionary Google Ads AI-based optimization tool. With a deep-rooted passion for leveraging technology to drive business growth, I have spent over 15 years at the forefront of the digital marketing landscape, empowering businesses across various sectors to achieve unprecedented levels of success.
At Elevate UK, our mission is clear: to deliver exceptional g

Lunch and Learn: How to create a digital strategy for your business

Free video training, exclusive offers and workshops

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