Learn the secrets to creating short marketing videos that grab attention. Find out how to engage your business's audience and leave a lasting impression.

Lunch and Learn: Create short videos that captivate your audience

Webinar

In this Lunch and Learn, digital marketing specialist

explores how short-form videos can skyrocket your business and brand online.

Emma shares practical strategies and tips that are easy to understand and implement. You'll learn how to create attention-grabbing short videos that captivate your audience and leave a lasting impression.

Emma is a social media trainer, speaker, digital marketing specialist and owner of Fresh Approach Digital. Making things fun, easy to understand and consumable is Emma's main aim and her enthusiasm for social media and its benefit for businesses is, according to her clients, "infectious and motivating". 

Emma has been a business owner for 10 years and has adapted to changes in the social media landscape to deliver the best strategies and implementation for her clients and students.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

to get everything you need to start and grow your small business, in one place.

Lunch and Learn: How to create short videos that captivate your audience

Learn how to create attention-grabbing short videos that fully engage your audience and leave a lasting impression.

I&apos;m Enterprise Nation&apos;s senior content manager, and I spend most of my time working on all types of content for the small business programmes and campaigns we run with our corporate, government and local-authority partners.

Senior Content Manager

Kayjay McDonald-Ferguson: 'Google Digital Garage helped me learn about my customers.'

"Since the event, I've had more interest in my brand as I've been creating content that's tailored to my customers."

I&apos;m the CMO at Enterprise Nation and I have over a decade of experience working in marketing and across the small business space.&nbsp;
I am based in Brighton, West Sussex and I thoroughly enjoy investing my time in developing my marketing and community-building skills to support UK entrepreneurs.&nbsp;
I have experience across social media, digital marketing, content production, PPC and partnership building.
My previous roles have included:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Head of Marketing and Communications at StartUp Britain</li>
<li>Establishing myself as a freelance marketing consultant</li>
<li>Working pro-bono for ambitious start-ups</li>
</ul>

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

Why I am Here: To Share my experience, skills, guidance. To also enable my growth in increasing the awareness of my campaign, The Claudes SEN Law &amp; NGO Clothing Brand, &quot;Garnetts Clothing Brand &amp; Range,&quot; <a href=&apos;https://www.gcbrandtheclaudessenlaw.com/&apos; target=&apos;_self&apos;>https://www.gcbrandtheclaudessenlaw.com/ </a>while networking with other like minded individuals.
Hello there! I’m Aquayemi-Claude – and I’m Intriguing with all things DEI, &quot;Diversity Equity Inclusion,&quot; Equity, Quality Education, Mental Health and Technology
Since June 2016, I’ve been a Activist / Campaigner, Social Entrepreneur, Influencer / Content Creator, Young Leader, CEO / Founder and Author at GCBR and TCSL Campaign, where I’ve focused my time on campaigning and soical impact upscaling building. While at GCBR and TCSL Campaign, my biggest accomplishment has been publishing the first Biography of Aquayemi-Claude, which has increased its global footprint in the continued impact for Social systematic change of the current commodity culture which is within our society.
Prior to this role, I was at Global Citizen, where I spent active years building my skills, tools and abilities around the key element art of productive social impact for the business and its customers. This work resulted in years of self discovery, to enable important.
I’m always happy to connect with like-minded individuals and professionals. Shoot me a message.
Let’s chat if you’re after pieces on:
• Disability
• Politics
• Social media
• I moderate/speak on panels, too.
Speaking Enquires&nbsp;
https://gcbr-and-tcsl-campaign.square.site/keynote-and-public-speaker-book
#TheTruthBehind Books
<a href=&apos;https://gcbr-and-tcsl-campaign.square.site/books&apos; target=&apos;_self&apos;>https://gcbr-and-tcsl-campaign.square.site/books</a>
&quot;Please don&apos;t forget to leave a Review.&quot;&nbsp;
Welcome to #JoinUs in the #GCBRandTCSL Campaign Community - <a href=&apos;https://gcbr-and-tcsl-campaign.ck.page/profile?fbclid=PAAaY0We43ayHfC3PgXUwRMKu3xH-a19UD3IRbGcZriTJqQV8lekdRd7ROSQ0&apos; target=&apos;_self&apos;>https://gcbr-and-tcsl-campaign.ck.page/profile?fbclid=PAAaY0We43ayHfC3PgXUwRMKu3xH-a19UD3IRbGcZriTJqQV8lekdRd7ROSQ0</a>
– I look forward to hearing from you!

CEO and Founder

Soical Media for Brand Awareness

▪︎ Online Marketing 
▪︎ Content Creating 
▪︎Brand Narrative 
▪︎ Personal Story 
▪︎ Tools and Resources

I’m an independent consultant, trainer and mentor helping business leaders – and their teams – find new ways to solve problems, embrace change and make it happen.
I have broad experience built on a career that started in the late 90s in advertising and moved quickly into the fast-growing world of digital and technology.
I’ve held leadership roles at global networks and consultancies, working with British Airways, BT, McLaren Automotive, Mars, P&amp;G and RBS, and boutique creative agencies working with Budweiser, Drambuie and Peroni. I’ve also co-founded a marketing agency and worked for an industry association, prior to setting up my own consulting business in 2016. This has enabled me to work with a vast range of businesses, all with different challenges to overcome and opportunities to grab hold of. I’m incredibly proud of what we’ve achieved and the relationships we’ve built together.
I get my energy and fulfilment from bringing people together and creating an inclusive space where they feel they can be themselves. My approach is always people-first, starting with a conversation to understand what’s working and what might need to change, before diving into the detail.
You might have a one-off problem that needs solving, a bigger challenge requiring skills and experience not currently in your team, or need someone to talk to for an external perspective.
Some of the problems I help solve:
<ul>
<li>We have a disjointed business strategy with no clear vision &amp; values, focus areas or team buy-in.</li>
<li>We’re stuck in a rut as our founders and company directors are lacking alignment on our path forwards.</li>
<li>We have regular disagreements and difficult conversations with clients, leading to lost business or bad reviews.</li>
<li>Our new business approach is stop-start and we only focus on it when the pipeline is looking empty.</li>
<li>We have a watered-down proposition that tries to be everything to everyone, but doesn’t truly resonate with anyone.</li>
<li>We lack diversity, creativity or innovation, driven by hiring people with similar backgrounds and lived experiences.</li>
<li>Our inconsistent approach to pricing and uncontrolled discounting is affecting profitability and team motivation.</li>
<li>We don’t have the confidence to delegate responsibility so finding purpose and a work/life balance remains a dream.</li>
</ul>
Strategy &amp; Consulting services provided:
<ul>
<li>Business strategy development support</li>
<li>Ongoing business mentoring</li>
<li>Mission, vision and values development</li>
<li>Goal setting, prioritisation and action plan development</li>
<li>Workshop design &amp; facilitation</li>
<li>Behavioural profiling and team effectiveness /performance support</li>
<li>People development and culture strategy</li>
<li>DE&amp;I consulting</li>
</ul>
Training offering (in-house and for individuals to book onto):
<ul>
<li>Managing people - effective delegation, setting and reviewing goals, adopting a coaching mindset</li>
<li>Personal development - giving and receiving feedback, managing conflict and difficult conversations, proactivity and problem-solving skills, time management and productivity</li>
<li>Professional development - negotiation for beginners, presentation skills, pricing, new business, workshop design &amp; facilitation</li>
<li>DE&amp;I - The business case for DE&amp;I, making space for inclusion, embedding DE&amp;I into your culture, an introduction to microaggressions, designing for DE&amp;I</li>
</ul>

Founder

Mette Davis

I’m an independent consultant, trainer and mentor helping business leaders – and their teams – find new ways to solve problems, embrace change and make it happen.
I have broad experience built on a career that started in the late 90s in advertising and moved quickly into the fast-growing world of digital and technology.
I’ve held leadership roles at global networks and consultancies, working with British Airways, BT, McLaren Automotive, Mars, P&amp;G and RBS, and boutique creati

Lunch and Learn: How to create short videos that captivate your audience

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