Understanding the sales process from start to finish

In today’s fiercely competitive market, strictly adhering to a well-defined sales process isn’t just important – it’s essential for securing the long-term success of your business.

In this session, Paul Clayton FISM breaks down each stage of the sales process, highlighting the unique value every step brings. Discover how mastering this process can significantly boost your sales and drive greater profitability.

Topics covered in this session

• Understanding each stage of the sales process

• Value of a structured sales approach

• Impact on profitability

About the speaker

Paul is a business development consultant. He started his business improvement consultancy by using his skills, experience, and knowledge gathered over 30 successful years working with sales and management teams in global and national businesses to optimise performance and profitability.

Relevant resources

• How your new business can increase its sales

• How to create a sales strategy for your small business

• Fast track to more sales: Are you missing out?

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