Lunch and Learn: Pricing strategies for consultants, coaches and experts

Karen Skidmore
Karen SkidmoreKaren Skidmore

Posted: Wed 16th Aug 2023

Wondering if you're charging what you're truly worth? It's time to break free from self-doubt and the fear of losing clients and step into your true value as a professional.

In this Lunch and Learn, Karen Skidmore reveals four pricing decision-making strategies and the one she recommends to make pricing easy. She also shares how the relationship of emotion, mindset and logic works, and which one you have control over.

You will be able to find your way to the sweet spot of 60% profitability – the perfect balance to skyrocket your business. We also navigate the dangerous swings of going under or over the mark.

Karen is a business strategist and catalyst, with over 25 years of commercial experience and almost two decades of running her own coaching companies and consultancies. Having recovered from burnout in her 40s, she knows what it takes to be able to thrive in business.

Karen now helps business leaders create the right infrastructure, systems and teams to grow strong and scalable businesses. She’s also a Business Book Awards Finalist, menopause champion and regularly speaks about the importance of purposeful, profitable growth.

Key takeaways from this session:

  • Simplify your pricing decisions and find a strategy to make it easier

  • Understand the magic behind the emotion, mindset, and logic of pricing decisions

  • Find the perfect balance in your pricing

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Karen Skidmore
Karen SkidmoreKaren Skidmore
Small business growth mentor, author & menopause champion. After initial career with Hays Plc as a director in their recruitment division, Karen started her first coaching business in 2004 and has continued to run her own consulting and coaching businesses since.

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