Karen Skidmore reveals four pricing decision-making strategies and the one she recommends to make pricing easy.

Lunch and Learn:  Pricing strategies for consultants, coaches and experts

Lunch and Learn: Pricing strategies for consultants, coaches and experts

Webinar

Wondering if you're charging what you're truly worth? It's time to break free from self-doubt and the fear of losing clients and step into your true value as a professional.

 reveals four pricing decision-making strategies and the one she recommends to make pricing easy. She also shares how the relationship of emotion, mindset and logic works, and which one you have control over.

You will be able to find your way to the sweet spot of 60% profitability – the perfect balance to skyrocket your business. We also navigate the dangerous swings of going under or over the mark.

Karen is a business strategist and catalyst, with over 25 years of commercial experience and almost two decades of running her own coaching companies and consultancies. Having recovered from burnout in her 40s, she knows what it takes to be able to thrive in business.

K﻿aren now helps business leaders create the right infrastructure, systems and teams to grow strong and scalable businesses. She’s also a Business Book Awards Finalist, menopause champion and regularly speaks about the importance of purposeful, profitable growth.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

to get everything you need to start and grow your small business, in one place.

Unlock your true worth and discover pricing decision-making strategies that will help you grow your business.

Susana is a business consultant for SME. She helps business owners who want to GROW &amp; FUTURE PROOF their business to achieve their growth goals by providing them with the structure, the knowledge and the tools, without increasing their workload.

Susana is senior business management and marketing professional with over 25 years hands-on experience in developing and implementing growth strategies in pharma, technology, distribution and packaging industries.

She has held strategic positions in brand management, product development, international marketing and business development at Global Corporations for EMEA markets. Susana and her family moved from The UK to Ireland in December 2020 and setup her own business, <a href=&apos;https://www.bbcs.ie/?&apos; target=&apos;_self&apos;>Beacon Business Commercial Services,</a> during the second year of the pandemic (April 2021). Susana is passionate about providing individuals with tools to help them to be the best version of themselves and this is her drive during her corporate career as well as in her own business.

She is an adventurer, risk taker and loves collaborating with other likeminded professionals. When not working, Susana loves running, reading and travelling.

She is originally from Chile, has lived in Europe for the last 23 years, in Spain, The Netherland and The UK.

Director

Lunch and Learn: Plan for success - take your business to the next level

Learn practical strategies to create a clear and achievable business plan for remarkable growth.

I am a Chartered Accountant, having earned a respected reputation in the field of accounting, with more than 19 years of experience in working with small and medium-sized enterprises. Having worked with business owners ranging from one-man start-ups to large companies requiring a different level of services, I have developed a passion for the profession and I am driven by the success of my clients. I have spent many years in business working at boardroom level, holding various positions before being motivated to start my own practice, Makesworth Accountants, where I have blended my technical skills in accounting and tax with my business skills derived from my time in the industry. I have embraced the changing times and technologies and strongly agree that accountants are moving from being number crunchers to being reliable and trusted advisors. Throughout this process, Makesworth has been able to secure various affiliations and awards.
My objective is to add value to my clients’ businesses through the application of my extensive experience and knowledge in accounting, tax, HMRC investigations, business start-ups, and much more.
You can expect us to provide expert solutions for your business needs no matter what business model you have. You will receive a cost-effective service and a free initial consultation.

Chartered Accountant

Accountancy, Taxation and Business Advisory

Accountancy, Taxation and Business Advisory Services in the UK

Kate Nightingale is a consumer psychologist and brand strategist.
She is a founder of Humanising Brands, a strategy and innovation agency for challenger brands. Our mission is to create a better world by making brands more HUMAN.
Kate works with retail and other consumer brands across brand strategy, customer experience, design, and innovation. From category defining start-ups, through scale-ups in need of a serious brand strategy pivots to national and global brands adapting their brand strategy and innovating. Kate’s expertise is especially sought after by brands that aim for true differentiation not only in the market but more importantly in consumers’ minds.
Throughout the years Kate worked with brands like Swarovski, Dowsing &amp; Reynolds, Klarna, Harvey Nichols, Samsung, Zopa Bank, Disney, Crowd DNA as well as various start-ups and large established luxury marketplaces.
Kate founded Humanising Design in October 2022, an insight platform at the intersection of design and science. Sharing inspiring and mindbending content spanning all design disciplines from architecture, through branding and UX to product and material design. We envisage the world where design and science collaborate seamlessly together to create a better world and human experience.
Kate is also a lecturer in consumer psychology, consumer behaviour and customer experience at Regent’s University and London College of Fashion. She speaks at numerous industry conferences (Future Stores, eTail Europe, Future Branches, Global Female Leaders) and is often approached by press including The Business of Fashion, Vogue, Sky News, BBC News and Channel 4 News.
About Humanising Brands
We are a strategy and innovation agency for challenger brands.
Bonkers and courageous are our favourite people. Empathetic and compassionate are our favourite companies. Bold and impactful are our favourite brands.
What makes us different?
Founded by a renowned consumer psychologist Kate Nightingale we base our work on robust behavioural and business research.
We know that one size does NOT fit all and that all brands and people are unique and so is our work for you.
What we are brilliant at?
We are masters in brand differentiation. Brand strategy pivots and creating new industry leaders are our bread and butter.
How do we do that?
We inherently understand consumer behaviour and can easily predict the future trends.
What’s more? We don’t stop on strategy but actually get our hands dirty and apply it to design, customer experience and marketing.
Why do we do that?
We believe that brands create our culture and shape human behaviour. We exist to create a better world by making brands more human.
Just some brands we worked with…
Klarna, Swarovski, Dowsing &amp; Reynolds, SNUG, Zopa Bank, London Designer Outlet, a few luxury marketplaces and department stores we are not allowed to name and an incredible collection of socially and environmentally impactful start-ups across fashion, food, homeware, accessories, markeplace models and more.

Chief Behavioural Officer and Founder

Sensory Brand Signature

The only way to human brain is through the senses.

Scientists estimate we have between 3 to 33 senses.

Subconscious brain processes 11mln bits of information per second and they all affect human emotions, behaviours and decision making.

What does it have to do with customer experience or design?

A right smell can increase sales in store by even up to 20%.

Dynamic product imagery creates higher engagement and willingness to buy.

Soft surfaces can make a brand appear more friendly and approa

Successful entrepreneur with a background in forecasting, finance and systems. Pragmatic forward looking advisor who started built, ran and sold a £3m t/o consultancy business.
Expert in analysing and advising on strategy, finance and systems.

Lunch and Learn: Pricing strategies for consultants, coaches and experts

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