Posted: Fri 4th Nov 2022
Every day, hundreds of reporters have hundreds of pages to fill. We live in a 24/7 news cycle where opinion and engagement are key. To kickstart these discussions, the media needs experts and case studies to illustrate and explain the situation. As a business, you just need to know where to look, how to show up and the rules of the game.
Greg is a published author and former business journalist, and through his PR agency has worked with start-ups, Richard Branson and every business in between.
His mission is to break the barriers to entry for small businesses in the media by lifting the lid on the trade secrets the big agencies keep to themselves.
Key takeaways from this session:
What the media wants from experts like you
How to get on their radar
What to do when you get your chance in the spotlight and how to improve your odds