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WEBINAR

PR on a shoestring

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Suzanne Noble
Suzanne NobleStartup School for Seniors

Posted: Fri 23rd Jan 2026

Learn how to craft a story, PR tricks for making sure journalists open your emails, when to run a PR campaign and how to achieve results, in this session with Suzanne Noble.

Whether you're looking to employ an outside agency or run a PR campaign yourself, this workshop will help you understand the basics of PR.

Topics covered in this session

  • The different types of PR stories

  • How to write a press release

  • How to target journalists, and specific ones to target

  • Tricks of the PR trade

About the speaker

Suzanne spent nearly 20 years as a PR director, representing major entertainment figures including Led Zeppelin, Gladys Knight and Little Richard.

She later moved into tech, creating the award‑winning app Frugl, and now co‑directs Startup School for Seniors while hosting the popular podcast Sex Advice for Seniors.

Her work has been featured in The Telegraph, The Times, Saga Magazine, The Guardian, iNews and more.

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Suzanne Noble
Suzanne NobleStartup School for Seniors
Suzanne Noble is an Enterprise Nation Advisor and experienced business mentor who helps small business owners and early‑stage founders gain visibility, credibility, and traction. She is the founder of Startup School for Seniors, supporting people aged 50+ to turn ideas into sustainable enterprises through practical, real‑world guidance. With over 25 years’ experience in business and communications, Suzanne previously worked as a PR Director at a UK top‑150 PR firm before launching her own ventures. She has secured high‑profile media coverage in The Telegraph, The Times, Forbes, and the Financial Times, experience she now applies to help small businesses raise their profile without large marketing budgets. Suzanne specialises in practical publicity strategies, messaging, and positioning, helping founders articulate their story and connect with the right audiences. Known for her strong networking skills, she opens doors through her extensive professional network and brings a large, engaged social media following to amplify founder stories and opportunities. As an advisor, Suzanne offers clear, actionable guidance grounded in real entrepreneurial experience and understands the challenges of building a business from the ground up.

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