PR on a shoestring
Posted: Fri 23rd Jan 2026
Learn how to craft a story, PR tricks for making sure journalists open your emails, when to run a PR campaign and how to achieve results, in this session with Suzanne Noble.
Whether you're looking to employ an outside agency or run a PR campaign yourself, this workshop will help you understand the basics of PR.
Topics covered in this session
The different types of PR stories
How to write a press release
How to target journalists, and specific ones to target
Tricks of the PR trade
About the speaker
Suzanne spent nearly 20 years as a PR director, representing major entertainment figures including Led Zeppelin, Gladys Knight and Little Richard.
She later moved into tech, creating the award‑winning app Frugl, and now co‑directs Startup School for Seniors while hosting the popular podcast Sex Advice for Seniors.
Her work has been featured in The Telegraph, The Times, Saga Magazine, The Guardian, iNews and more.
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