What is PR and why is it vital for your business?

Publicity is a highly important part of developing your business.

Whether you're a small or a growing business, you'll want to grow your reputation, get customers' attention and give them a good impression of your services and products.

in this Lunch and Learn, Soundbite Media's Louise Chandler shares some PR best practice and explains how public relations can help grow your business.

Topics covered in this session

• The power of PR in a digital age

• Why it's important to celebrate and communicate what you do well

• How to use customer service for PR

About the speaker

Louise is a two-time award-winning marketing and communications specialist with over 20 years of experience. She has developed her expertise working with great brands, such as BBC, Superdrug, HSBC, Nationwide Building Society and Prince’s Trust.

In her pursuit to upskill and empower others, Louise has launched 14 different downloadable PR and marketing toolkit resources.

Relevant resources

• DIY PR: How to build brand recognition

• Lunch and Learn: PR for beginners

• Lunch and Learn: Doing your small business's PR in five simple steps

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