PR for beginners

PR is all about communication. If you're already communicating with your audience via social media or email marketing, you're already doing your own PR.

In this Lunch and Learn, Fiona Minett, founder of Boss Your PR, introduces the what, why and how of PR.

She covers what PR is and what it looks like, why it is such an incredible tool for start-ups and small businesses, and why every business should be using it.

Topics covered in this session

• The ways in which PR can help you grow your business by creatively connecting with your target audience

• The process of PR and how to make your own connections with the journalists and the media

• How to start doing PR that generates results for your business, in a way that will give you credibility and kudos you can turn into sales

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