How to manage PR for your personal brand and small business

Learn why it’s more important than ever for brand owners to "own" their PR.

This webinar led by PR specialist Claire Doherty offers insight and practical steps to raise your profile, build credibility and secure valuable earned media coverage for your business and personal brand.

Topics covered in this session

• The impact of PR – why you need it and how to control it effectively

• Simple steps and strategies to increase media coverage for your brand

• How to raise your profile as a brand owner

About the speaker

Claire Doherty is a PR and comms specialist with more than 25 years of experience, having run award-winning campaigns for brands such as Amazon, eBay and MINI and worked as head of PR for Very and Royal Caribbean.

She's managed PR budgets up to £5 million and launched hundreds of start-ups. Managing her own agency for more than a decade, Claire has recently launched The Press Office, which empowers brand owners and SMEs to confidently manage their own PR.

People also watched

• What is PR and why is it vital for your business?

• How to boost your brand visibility with PR

• PR for beginners

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