Lunch and Learn: Maximise Q4 sales with Christmas gift guide press

Posted: Tue 2nd Jul 2024

With many e-commerce businesses generating a majority of their profits in the final quarter of the year, planning ahead is crucial. By adding Christmas PR to your Q4 sales strategy, you can maximise marketing efforts and boost revenue.

Gift guide coverage is a powerful way to increase product awareness during this busy retail season. But it's more than just visibility, it's a trust signal that influences buying decisions. From July to December, the press is on the lookout for products to feature in their gift guides, offering extensive product placement opportunities and broader reach to potential customers

In this Lunch and Learn, Rosie Davies-Smith shows you how to leverage Christmas gift guide PR to its fullest potential.

After running her agency for over a decade, Rosie founded PR Dispatch, a platform which powers in-house teams to become PR experts. Since then, thousands of brands have been given the training, expertise and contacts needed to take control of their PR in-house and secure their own coverage at just 3% of the cost of a PR agency.

Key takeaways from this session:

  • Discover how your competitors are harnessing Christmas PR for growth and the secret behind their Christmas press success

  • Find out actionable steps to maximise Christmas features

  • Learn how to use gift guide coverage to reach more customers and drive Christmas sales

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

I'm Rosie, the founder of PR Dispatch - the UK's first affordable PR membership platform for product-based eCom businesses I am also the founder of PR agency LFA. I started PR Dispatch to offer affordable PR support to brands who couldn't afford to spend thousands on a PR agency each month. We give our members everything they need to pitch their business and products to the press. Since 2014 I've worked with thousands of brands and nothing makes me happier than teaching brands how to do their own PR and get results. It's been an honour to be recognised for our work with PR and small businesses through a number of awards (2016 Natwest Great British Creative Industries Entrepreneur of the year and 2019 Enterprise Nation PR advisor of the year). I started a PR agency with no previous PR experience (find out more here) so I truly believe that anyone can do their PR if they just know how. Interested in pitching to the press, but don't know where to start? The best way to learn more about what we do and how we can support your PR journey is to join one of our next membership tours. A perfect opportunity to ask any questions you have. Register here https://prdispatch.com/book-a-tour - hopefully, see you there.

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