Lunch and Learn: Marketing 101 for start-ups and small businesses

Shalini Vohra
Shalini Vohracontact@shalinivohra.co.uk

Posted: Mon 15th Mar 2021

In this Lunch and Learn, marketing consultant Shalini Vohra lays out the basics of marketing any small business brand.

Key takeaways from this session:

  • The steps you need to take to lift your product from your kitchen table (or wherever else it might be) to your potential customers

  • How to develop your unique selling proposition

  • How to identify your target customers

  • Ways to find out where your target customers are and how to reach them

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Shalini Vohra
Shalini Vohracontact@shalinivohra.co.uk
Hello! I am Dr. Shalini Vohra. I am a marketing consultant and earned a PhD in Marketing from Manchester Business School. I have more than 15 years of experience in marketing and work with a range of small and medium businesses. I have worked in managerial positions at some of the largest multinational organisations such as PepsiCo. I worked in academia for more than 10 years and was a Senior Lecturer in Marketing at Sheffield Hallam University. As a marketing expert, I am frequently called upon by broadcasters such as BBC, ITV, LeMonde and many more, to comment on consumers and marketing related topics. I have published articles in leading academic journals, prestigious books and leading media publications. I have a particular interest in food and drinks businesses and am a member of the All Party Parliamentary Group for a fit and healthy childhood. 

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