WEBINAR
Lunch and Learn: Marketing 101 for start-ups and small businesses
Shalini Vohracontact@shalinivohra.co.uk
Posted: Mon 15th Mar 2021
In this Lunch and Learn, marketing consultant Shalini Vohra lays out the basics of marketing any small business brand.
Key takeaways from this session:
The steps you need to take to lift your product from your kitchen table (or wherever else it might be) to your potential customers
How to develop your unique selling proposition
How to identify your target customers
Ways to find out where your target customers are and how to reach them
About Enterprise Nation
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Shalini Vohracontact@shalinivohra.co.uk
Hello! I am Dr. Shalini Vohra. I am a marketing consultant and earned a PhD in Marketing from Manchester Business School. I have more than 15 years of experience in marketing and work with a range of small and medium businesses. I have worked in managerial positions at some of the largest multinational organisations such as PepsiCo. I worked in academia for more than 10 years and was a Senior Lecturer in Marketing at Sheffield Hallam University. As a marketing expert, I am frequently called upon by broadcasters such as BBC, ITV, LeMonde and many more, to comment on consumers and marketing related topics. I have published articles in leading academic journals, prestigious books and leading media publications. I have a particular interest in food and drinks businesses and am a member of the All Party Parliamentary Group for a fit and healthy childhood.