Posted: Mon 15th Mar 2021
In this Lunch and Learn, marketing consultant Shalini Vohra lays out the basics of marketing any small business brand.
Key takeaways from this session:
The steps you need to take to lift your product from your kitchen table (or wherever else it might be) to your potential customers
How to develop your unique selling proposition
How to identify your target customers
Ways to find out where your target customers are and how to reach them
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