Lunch and Learn: Launch a purpose-driven business

Natalie Binns
Natalie BinnsNatalie Binns Consulting

Posted: Mon 24th Apr 2023

In this Lunch and Learn, fashion retail and manufacturing expert Natalie Binns offers her five top tips for starting a purpose-driven business.

Natalie started her career in the buying offices of some of the UK’s most recognisable brands. Seeing first-hand how wasteful and damaging the fashion industry could be is what drove her to start her own consultancy helping purpose-driven fashion businesses drive sales with sustainability at the forefront.

Key takeaways from this session:

  • Discover the advantages of a purpose-driven business

  • Learn what it means to have an ethical and sustainable supply chain

  • Uncover strategies for creating a product that sells


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Natalie Binns
Natalie BinnsNatalie Binns Consulting
I'm Natalie, an expert in fashion retail & sustainable sourcing. I help fashion brands launch and grow with sustainability at the forefront. I can help your business with: Sourcing - including UK manufacturers and sustainable fabrics with low MOQ Brand Strategy - Identifying your target customer, market and brand values Managing production and setting up a critical path with realistic timelines so your deliveries will be on time Cost price negotiation and improving target margin Range building, encouraging multi purchases, increasing basket value, capitalising on bestsellers, lowering risk Improving lead times Design direction and product development - sample shopping, inspiration gathering, cost engineering Competitor analysis and market research Driving sustainable working practices Preparing to wholesale Before setting up in my consultancy, I was a buyer for 15 years for some of the world's most recognised brands. I loved my job but hated working in an industry that I knew was incredibly polluting and damaging on a global scale. I thought about leaving the industry all together but knew the industry was even less likely to improve without change-makers on the inside. In 2019 I set up my consultancy and decided to work with purpose-driven and sustainably-minded brands, using my expertise to help businesses BE the change that the fashion industry needs.

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