Lunch and Learn: Increase sales with Performance Max on Google Ads

Monika Varzinskaite
Monika Varzinskaitemonmon digital ltd

Posted: Fri 17th May 2024

Google Ads offers multiple options for you to advertise your business. How do you know which strategies and tactics are best for you?

In this Lunch and Learn, Monika Varzinskaite explains how you can maximise revenue for your e-commerce business using Google Ads.

A Performance Max is a type of campaign that can add a lot of value to your business. Join us to learn how it works, what are the advantages, what can be achieved and what you need to get it up and running.

Monika is a seasoned professional who always looks for innovative ways to advertise her clients’ businesses, find the right audiences and drive revenue by learning during the process so the accounts can run most efficiently.

She is a paid media specialist who has worked with multiple B2C and B2B brands over the years, including Ooni Pizza Ovens, Zurich Insurance, Sony Centre, Sopro, Crunch Accounting, Provence Holidays, Burt’s Bees, Biona and Rathfinny Wine Estate.

Key takeaways from this session:

  • Discover how the Performance Max campaign can help you maximise revenue

  • Find out the benefits of this campaign type for your e-commerce business

  • Learn the best practice for running a Performance Max campaign and mistakes to avoid

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Monika Varzinskaite
Monika Varzinskaitemonmon digital ltd
My name is Monika Varzinskaite. I am a Brighton based digital marketing consultant, specialising in paid media. I started my paid media career over 5 years ago at one of the digital marketing agencies in Brighton. I’m immersed in paid media and the ever changing marketing innovation and trends. I founded monmon digital in 2018 with an aim to deliver transparent, friendly and jargon-free paid media consultancy. Since then I’ve worked with a range of B2B and B2C brands, such as Zurich Insurance, British Study Centres, Crunch Accounting, Study Group, Percy & Reed, Tribalik, The Hambledon and others.

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