Name: Lunch and Learn: Getting your branding right
Uploaded: 2020-06-12
Description: Lisa Clunie offers her expertise for getting your branding right.

Lisa Clunie offers her expertise for getting your branding right.

Webinar

I am a Branding Consultant and coach. I have run my own design agency for the last 10 years. Branding is my passion, from brand strategy to building visual and content aspects to your business, so that you talk to your ideal customer and build those connections. Branding isn't your logo, it is all the different touchpoints you have with your customer or potential clients, building an emotional connection which resonates with them and talks their language.&nbsp;
I have 30 years experience in branding and design, working for big corporates to design and advertising agencies in London and the South East. I help my clients with branding for their business and also with personal branding, as people do business with people, to build that know, like and trust factor.
I'm here to help. I'm volunteering free advice calls of up to an hour as part of the Recovery Advice for Business scheme, over the next 6 months. Please get in touch to see how I can help your business.

Director

Lunch and Learn: Getting your branding right

https://www.enterprisenation.com/learn-something/lunch-and-learn-getting-your-branding-right

 is a branding consultant and founder of design agency, Thrive Studios. Lisa covers every aspect of branding, from brand strategy, to building visual assets. Lisa believes branding isn't your logo, but it is all the different touch points your customers or potential clients will see.

In this webinar, Lisa explains the importance of getting your branding right. She offers tips for producing and putting out the branding that is right for your business, and that will attract the attention of potential customers and clients.

Lisa Clunie offers her expertise for getting your branding right.



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&lt;p&gt;My motto in life and work is 'Meet people, make friends, and help them.'&amp;nbsp;Getting to know people is the best way of finding out what makes them tick in terms of goals, ambitions, dreams, interests and life in general. I help people by listening to what they need, suggesting ideas, sending links, making introductions, adding value, and offering relevant products and services, where appropriate. When friends have a problem, I love to help them fix it.&lt;/p&gt;

&lt;p&gt;My varied portfolio career means I have knowledge, experience and contacts in many fields. I am an expert in book publishing, media, mentoring, writing, editing, marketing, crowdfunding, sponsorship, social enterprise and commercial start-ups.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I'd love to get to know you better, so I can help you get to where you want to be.&lt;/p&gt;

&lt;p&gt;Career highlights:&lt;br /&gt;
• Book trade professional since 1990&lt;br /&gt;
• Consultant Producer, YOU'RE BOOKED! (ITV book series)&lt;br /&gt;
• Pioneer, World Book Day UK&lt;br /&gt;
• Research Director, StoryCode (online recommendation engine for fiction, featured on BBC TV’s DRAGONS’ DEN)&lt;/p&gt;

&lt;p&gt;Current roles:&lt;br /&gt;
• Founder, CopyGhosting Publishing Services (editorial, marketing, PR &amp;amp; digital agency)&amp;nbsp;&lt;br /&gt;
• Editor &amp;amp; Development Executive, Insight Film Festival&lt;br /&gt;
• Founder, Jolabokaflod CIC (promoting Icelandic 'Christmas book flood' tradition)&amp;nbsp;&lt;br /&gt;
• Director of Crowdfunding, CrowdPatch CIC: free crowdfunding platform for social enterprise&lt;br /&gt;
• Founder, The Wisdom of Coffee: a network for Meetup gatherings &amp;amp; a community that shares best practice about business, enterprise &amp;amp; alternative finance)&lt;br /&gt;
• Founder, Smart Crowd Productions: integrated arts, media, business &amp;amp; alternative finance production consultancy&lt;br /&gt;
• Director: Corporative Sponsorship, SMGlobal Catwalk, Inc: global fashion events brand&lt;br /&gt;
• Social entrepreneur, 12R Prizes: solving social issues and commercial problems via sponsored cash-prize comptetions&lt;br /&gt;
• Mentor, Founders and Mentors: networking platform, comprising forum, communities and courses for mentors to help pre-launch founders launch start-ups successfully&lt;br /&gt;
• Social entrepreneur, 12Ronnies: hub that provides founders, inventors and creatives a toolkit for launching a startup successfully&lt;br /&gt;
• Co-founder, CrowdMall: virtual shopping centre for ideas that do not yet exist&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Charities:&lt;br /&gt;
• Chairman, Seeds Creatives (charity): runs the ‘Artist in Your Own Residence’ collaborative network mentoring scheme for creatives in all disciplines&lt;br /&gt;
• Director, Arts Centre Group (charity): membership organisation for arts &amp;amp; media professionals&lt;/p&gt;

&lt;p&gt;Committees:&lt;br /&gt;
• All-Party Parliamentary Committee for Crowdfunding (chair: Barry Sheerman MP): meets quarterly at the House of Commons&lt;/p&gt;

&lt;p&gt;Author:&lt;br /&gt;
• Six published books&lt;br /&gt;
• Two books in progress&lt;/p&gt;

Serial entrepreneur

Pre-launch founders, inventors & creatives

Signposting for advice, tools and resources for members wanting to start turning an idea into a business.

Creative Director

Finding and Talking to your Customers

&lt;p&gt;What will you get?&lt;/p&gt;

&lt;p&gt;You will have a wonderfully effective and easy to implement marketing playbook.&lt;/p&gt;

&lt;p&gt;What you cover&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;How to really get to know your customers; who they are, where they spend their time.&lt;/li&gt;
	&lt;li&gt;How to talk to them, and why they should care about you.&lt;/li&gt;
	&lt;li&gt;How to select the right channels to interact.&lt;/li&gt;
	&lt;li&gt;How to get them excited.&lt;/li&gt;
	&lt;li&gt;You

Lunch and Learn: Getting your branding right

Getting your branding right

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