Lunch and Learn: Creating a meaningful brand so more people buy from you

Danny Matthews
Danny MatthewsDanny Matthews

Posted: Thu 6th Jul 2023

In this Lunch and Learn, branding expert Danny Matthews shares how to create meaning in your business and the results you can expect from putting purpose before profit.

He also explains how to create a brand that resonates with your target audience and attracts more customers.

The world has undergone significant changes, shaping how, what, and why people make purchasing decisions. To succeed, you need to transform the story you tell your customers.

Danny is a branding expert with a big vision to solve the world's biggest problems with creative design and brand strategy. Among his accolades he has been featured in the Huffington Post, BBC Radio, the FSB’s First Voice and has shared a stage with Facebook and Google.

Key takeaways from this session:

  • Find out why 94% of people are buying from meaningful brands

  • Discover how brands create meaning and attract more customers

  • Learn what you can do today to win more business tomorrow

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Danny Matthews
Danny MatthewsDanny Matthews
Danny Matthews describes himself as a venture builder. He believes that the best way to be the change we want to see in the world, is to create it through meaningful ventures. Short Story Ventures is a Brand-First Venture Builder. Using their capital, creativity and connections they can turn an idea into a business and a business into a force for good. This happens through BrandSprints, the rapid brand creation process and Founder Institute, the worlds largest pre-seed startup accelerator. Since 2017 over 300 businesses have built their brand and grown their business with Brand Confidence®. He lives in the Cotswolds, UK with his wife and two boys.

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