Lunch and Learn: Content marketing challenges – and how to overcome them

How to overcome common content marketing challenges

Copywriting supremo Martin Williams reveals how small businesses can overcome five of the most pressing content marketing challenges.

Feel like you’re churning out content for the sake of it? Can’t get your customers to recognise the value of your products? Have a website that doesn’t accurately describe what your business does?

Martin Williams, partner at copywriting agency Hampson Nattan Williams, joins Enteprise Nation content manager Charlie Gilbert, to reveal how small businesses can overcome these problems by adopting a ‘message first’ approach to content marketing – and, as a result, attract, engage and convert more customers.