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Join for freePosted: Wed 30th Aug 2023
In this webinar, SEO expert Gill Wilson explores the power of keywords.
She explains why keywords matter for getting noticed online, shares free tools that will help you find the best keywords for your content, and shows you how to use them effectively for better online results.
Why keywords are important
How to find your keywords using some free tools
What to do with the keywords once you have them
Gill has been making websites since the 1990s and has worked for a range of commercial, educational and third-sector companies over the years.
She now leads a web design and maintenance company in Glasgow called Buttered Host. It provides websites and maintenance packages that help its clients gain new leads and sales.
Her clients have reported increased customer engagement and sales through their Buttered Host websites, and many have expanded as a result.
Choose relevant keywords for your content and audience, considering search volume and ranking difficulty, including long-tail keywords with a number of words.
Use free tools like Keyword Surfer (Chrome extension) and Semrush (the free version) to find keyword ideas, volume and difficulty. Semrush also offers insights like organic click-through rates.
Analyse competitors' ranking keywords and untargeted niches to gain insights for your own keyword strategy and improve on their approach.
Use Semrush's Keyword Overview to research keywords by location and volume, filtering by relevance and difficulty to find suitable options for your business.
Optimise your website for long-tail keywords to attract more targeted traffic and improve conversions, using tools like Semrush to find untapped niches.
Implement keywords in headings (H1, H2), meta information, image alt tags, links, Google reviews and LinkedIn comments to improve SEO.
Google Keyword Planner can help you find keywords with high volume and low competition. Filter by location to target specific areas.
Use Ahrefs's browser tools to analyse pages and find keywords in headers, descriptions and text, alongside Semrush's competitor analysis capabilities.
Consider paid plans for Semrush and Ahrefs. Both start at around $99 a month, with Semrush offering a 30-day money-back guarantee.
Focus on long-tail keywords for more specific searches and to target niche audiences, improving your chances of ranking and attracting qualified traffic.
Adapt your keyword strategy for mobile searches, considering voice search trends and local SEO for small businesses.
Regularly update and refine your keyword strategy based on performance metrics and changing search trends to maintain and improve your SEO results.
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