Marketing on a shoestring budget – business.connected Digital series

In this webinar, marketing experts Catherine McManus and Lyndsey James reveal innovative ways to give your marketing efforts the biggest impact, all without breaking the bank.

You'll also discover your own unique brand magic and become a brand pioneer. Learn how to build a loyal tribe of customers who become your brand ambassadors, spreading the word about your business without you having to spend a penny.

Key takeaways from this session

Marketing strategy and analytics

• Setting and measuring goals is an essential part of improving your marketing and planning for the future.

• Use business libraries and online research reports for valuable information on market trends as they relate to your particular small businesses.

• Google Analytics provides valuable insights on website traffic, user interaction and conversions. Having this data to hand means you can make informed decisions on how to improve your business's website.

• There is always data available to help you stay competitive and improve your brand, product or service.

• "Turnover is vanity. Profit is sanity" as the saying goes. Profitability is the ultimate measure of success in business.

• Having a Google Business Profile is a no-brainer. It helps people find you in Google searches and Maps, and you don't even need a website to be on it.

• The future of websites is going to be landing pages and sales funnels, as these make the process simpler for consumers and increase conversion rates.

Brand storytelling and engaging with customers

• Finding your unique story and sharing it with your customers is the most powerful thing in marketing.

• Going viral on social media can significantly boost brand visibility and sales.

• If you're driven by passion and purpose, the most wealth you can have is freedom, not just money.

• Your story and offer should be like a magnet, pulling people towards your brand and making them gravitate towards your world.

• When we tell stories, people connect, so it's important to establish what makes your brand unique and get that message out there.

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. Take me to the hub now