Name: Lunch and learn: Cause marketing
Uploaded: 2020-04-08
Description: Danny Witter discusses how cause marketing can be good for your company as well as the causes you support.

Danny Witter discusses how cause marketing can be good for your company as well as the causes you support.

Webinar

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Lunch and learn: Cause marketing

https://www.enterprisenation.com/learn-something/lunch-and-learn-cause-marketing

Danny Witter is co-founder of Work for Good, an award winning online donations platform which makes it easy for small businesses to donate to charity through the sales of their products and services, and to publicly promote those charity partnerships. There has been an inspiring response from those small businesses that can and want to do something to help the debilitated charity sector in the coronavirus crisis, and in this webinar,

Danny explains how a little charity can be very good for your business as well as for the good causes you support, both in this moment of turmoil and as an ongoing part of your strategy.

Danny Witter discusses how cause marketing can be good for your company as well as the causes you support.



I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance journalist and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s news reporter and Bristol Local Leader.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

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Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

Programme Manager

Next Generation: Market and access customers for your service

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I am Sophie, your Senior Marketing Consultant &amp; Business Growth Expert, with over 15 years of experience gained in the Health &amp; Beauty, Wellness, FMCG, and Retail industries.
As the founder of Ascents, a Marketing Consultancy &amp; Business Growth firm, I am committed to awakening businesses potentials.
How? By delivering effective marketing &amp; brand strategies that are specific to your business, and specially designed to unlock its growth.
Why? Simply because just like every business is different, so is your targeted customer, their needs, behaviour and preferences.
By creating customised experiences for your customers, you can increase customer engagement, satisfaction and loyalty in the long-term.
This, however, requires a bespoke marketing strategy for your business in order to effectively drive appeal of your offering.
As such, I am committed to offering professional customised marketing solutions that are tailored to your business needs and goals in order to unlock its growth.
Our approach is highly personalised: We work closely with you to understand your business strengths, your market, and your customers to ensure that every aspect of your bespoke marketing and brand strategy supports your business goals.
We pride ourselves on using a data-driven approach. As such, we first gather and analyse the required market intelligence specific to your business, before recommending the best-suited marketing channels and tactics that are likely to outperform your audience.
From competitive market analysis, and market research, to brand &amp; marketing strategy, and 1:1 marketing mentoring, we provide the guidance and the support needed to help your business reach new heights.
Our comprehensive set of services is built to maximize your return on investment and help you achieve long-term success.
To find out more about how we can help you awake your business potential, schedule a free discovery consultation with me today: <a href=&apos;https://calendly.com/ascents/freediscoverycall&apos; target=&apos;_self&apos;>https://calendly.com/ascents/freediscoverycall</a>
About Me
I am bilingual French &amp; English accomplished leader, with a burning Passion for Marketing.
As a member of the Chartered Institute of Marketing, I had the privilege to occupy various roles in Marketing &amp; Management, at leadership level.
Throughout my 15 years of career in Marketing, I have successfully helped start-ups, private equity firms, SMEs, and multinational companies unlock their growth potential.
Nourishing more than ever a Passion for Marketing &amp; Business Growth, I recently undertook a qualification as a trained business mentor to support business owners further in their entrepreneurial journey, dedicating myself to helping my clients achieve their business goals.
Areas of expertise include (across both B2B and B2C audiences):
<ul>
<li>Products &amp; services launches</li>
<li>Marketing consultancy</li>
<li>Marketing strategy</li>
<li>Marketing audit</li>
<li>Marketing efficiency</li>
<li>Brand strategy</li>
<li>Brand positioning</li>
<li>Brand identity building</li>
<li>Competition review</li>
<li>Consumer research</li>
<li>Insights gathering</li>
<li>Commercial pitch</li>
<li>Business Grow &amp; Marketing mentoring</li>
</ul>
Get in touch with me today to Awake your Business Potential! <a href=&apos;https://calendly.com/ascents/freediscoverycall&apos; target=&apos;_self&apos;>https://calendly.com/ascents/freediscoverycall</a>

Senior Marketing Consultant

Comprehensive competitive market analysis

Running a business can be challenging but staying ahead of the competition is even harder. That&apos;s why understanding the competition is crucial for any business. 
The comprehensive competition market analysis service can therefore be very valuable to small businesses and entrepreneurs to better understand their offering’s strengths and weaknesses through the eyes of their customers. From there, we can then identify, quantify and prioritise the core business opportunities for Growth. Whether 

Hey there! I&apos;m Monica, a Marketing Strategist that&apos;s going to help you grow your business fast by making sure you stand out in your niche and create the perfect marketing messaging to attract the right people and sell your offers!
My mission is to help you feel empowered and confident to consistently show up for your business and audience and of course, sell out your launches, whilst positively supporting you through the emotions and doubts associated with building a business! Let&apos;s work together and:
<ul>
<li>Nail your niche and identify your ideal client - We&apos;ll make sure you have a clear understanding of your ideal client&apos;s urgent needs, their objections and results they want to accomplish</li>
<li>Validate your offer and package it to be irresistible - Because no matter how good you *think* an offer is, you want to know for sure that your ideal clients will happily pay for it!</li>
<li>Discover YOUR perfect marketing voice &amp; messaging - You&apos;ll never wonder HOW to stop the scroll and HOW to talk about your business and your programs ever again!</li>
<li>Define your brand voice and positioning, including your brand colours and website design to stand out and magnetize your audience with your online presence</li>
<li>Develop a high-converting sales funnel - we&apos;ll come up with a funnel strategy that both grows your email list/audience and makes consistent sales for you</li>
<li>Optimize your email sequences/automations and set up your memberships/courses to encourage engagement, completion rates and stellar testimonials</li>
</ul>
I can definitely help you if:
<ul>
<li>You&apos;re always stuck staring at a blank page because you don&apos;t know how to write your content to showcase the value of your program - especially without sounding salesy</li>
<li>You&apos;ve bought so many courses and programs on how to sell your services but you&apos;re always coming back to the same problem - you don&apos;t know what THAT perfect key messaging is</li>
<li>You want to structure and present your website/social media content in an attractive and highly valuable way but you&apos;re not sure how to make your offers stand out and become more visible to the right people</li>
<li>Basically you&apos;re missing that simple, proven step by step strategy and design to follow so you can stop second-guessing everything you&apos;re doing!</li>
</ul>
If this is you, then you&apos;re in th right place! <a href=&apos;https://www.launchwithmonica.com/calendar&apos; target=&apos;_self&apos;>Book a call here</a> and see how we can work together!

Marketing coach

Monica Moldoveanu

Hey there! I&apos;m Monica, a Marketing Strategist that&apos;s going to help you grow your business fast by making sure you stand out in your niche and create the perfect marketing messaging to attract the right people and sell your offers!
My mission is to help you feel empowered and confident to consistently show up for your business and audience and of course, sell out your launches, whilst positively supporting you through the emotions and doubts associated with building a business

Lunch and learn: Cause marketing

Cause marketing for your business

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