Are you a B2B small business owner and looking to improve the effectiveness of your sales and marketing efforts?
Learn about 'the rule of seven'.

Lunch and Learn: Accelerate your B2B business with the rule of seven

Webinar

Are you a B2B small business owner and looking to improve the effectiveness of your sales and marketing efforts?

Watch this webinar recording to learn about 'the rule of seven' and how it takes an average of seven interactions with your customer before a purchase will take place.

 is leading the session and is a B2B marketing consultant. Jonathan specialises in helping start-ups and small businesses scale up online.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

I manage the HubSpot for Startups program for UK &amp; Ireland. Through partnering with VCs, Accelerators, Incubators and Entrepreneurial Organisations, we educate startups on all things sales &amp; marketing.
Prior to HubSpot, I worked at Enterprise Ireland where I both advised and secured investment for Irish tech startups and SMBs.

Head of HubSpot for Startups UKI

Tech Hub digital drop-in: How to set-up a free CRM

Discover the three core concepts of a CRM: Capture, grow and monetise.

Head of marketing at Enterprise Nation. Feel free to book in a chat with me to discuss anything from marketing, how to get involved with Enterprise Nation, how we can support you and more.
In my spare time, I love discovering independent places to eat, drink and shop!

Head of marketing

Beauty and Wellness exchange

Are you looking to start or grow a beauty or wellness brand? Join our group of like-minded small businesses and start-ups who are looking to start and grow as well.

My mentoring focus is on Lead Generation, Strategy and ROI of Digital Marketing, Product Market Fit (PMF), Customer Relationships and retention for SMEs.
I am the first to introduce the Cloud Contact Center solution over Mobile networks in Pakistan. This solution is running with two mobile operators in Pakistan, i.e., China Mobiles Pakistan and Telenor Pakistan. Track record of success completely bootstrapped - scaled from 0 to 6,000,000 calls/ month, supporting 4000+ SMEs Corporates including banks, online stores, Car dealerships, restaurants, and hospitals are using this service every day to handle their orders and service inquiries.

Customer Relationship Management

Proposing software solutions to consolidate, manage and nurture Sales Leads

It&apos;s a tough vocation being an entrepreneur and owner of your own business however, the rewards both emotionally, financially, professionally, and your impact on other humans, can be rich and satisfying. There are highs and lows and my job is to help you smooth the ride providing consulting services focusing on specialists areas that will impact everything you do - knowing your customers, what makes them tick, aligning your offer and values in ways that always resonate, that builds long-lasting relationships and drives digital revenue.
B2B buyers have evolved. They no longer just purchase, they subscribe to your values, the brand experience you offer as well as product &amp; pricing fit. They want trusted partnerships, not just suppliers. Investing in marketing tactics can very often fumble without the right up-front investment in understanding your customers, building emotional connections, telling your story, getting the right technology in place and optimising engagement throughout the buyer and customer journey. After 25 years of bringing up kids, providing a safe and secure home for my family, my motivations and &quot;North Star&quot; are quite different moving forward. If you want to build your business and need to lean on someone who has been at the forefront of marketing digital transformation and want access to know-how, essential tools and tricks that will underpin every aspect of how you go-to-market, I can help.
The added benefit, I have a great network or equally professional and gifted colleagues spanning the whole spectrum of what it takes to do effective marketing so if I don&apos;t know it, I know someone who does.
Here&apos;s the &quot;professional low-down and career highlights&quot; blurb.
I&apos;m a versatile and experienced Director and Board Advisor who has passionately followed and been highly active in the transformation of B2B marketing and sales over the past 14 years supporting scale-up to large corporate businesses. Experienced across multiple sectors principally hi-tech manufacturing, technology, media, fintech, education and professional services. I offer a proven track record of supporting ambitious senior marketing, sales and c-suite executives to challenge, navigate, question and adopt modern transformational strategies to create and accelerate growth.
Business strategist and real-world cross-functional tactical execution leader leveraging business &amp; technical acumen to challenge complex growth stage issues
A specialist in the essential digital sales &amp; marketing components to drive revenue. I can help you..
<ul>
<li>Understand your customers first (deal cutomer profiles &amp; personas), what makes them tick and how to create solid GTM plans (buyer journey mapping, messaging, content planning, integrated campaign planning).</li>
<li>Thinking about buying technology? I can help you Identify the key business priorities that warrant investment in technology before you spend a penny!</li>
<li>How to create the most appropriate and effective technology ecosystem to drive digital engagement, sales &amp; growth</li>
<li>Avoid the traps that can lead to technology failure</li>
<li>Marketing &amp; sales technology consulting experience includes Folloze, Drift, 6Sense, Bombora, Salesforce, Oracle Marketing Cloud, Outreach, Turtl, Adobe, Bombora, Hubspot and more</li>
</ul>
EXAMPLE SENIOR LEADERSHIP ADVISORY ROLES
Global Automation Vendor: Advisor to global marketing leadership team. Tech stack investment strategy &amp; optimisation, campaign performance analysis, strategic service &amp; team investment, change management, creating a data-driven culture and using data analysis to make decisions
Global Industrial Solutions Vendor: Advisor to global marketing &amp; sales leadership teams on cross-channel digital programme conversion optimisation and account-based marketing/sales programmes. Tech stack audit, optimisation and investment strategy including conversational marketing &amp; sales (chatbot) strategy, programme delivery, sales onboarding &amp; enablement.
Global Colocation &amp; Data Centre Provider: Advisor to EMEA marketing &amp; sales leadership teams on tech stack optimisation, technology investment strategy and multiple marketing operations programme delivery – integration, analytics, chat strategy, ABM, lead nurturing &amp; lead scoring, sales &amp; marketing alignment.
BOARD ADVISORY ROLES
Sales Directorships at two, top five global technology corporations (SaaS application products)
Managing Director, Board Advisor, Marketing Consultant, global B2B marketing agency
Business Director, Board Advisor, Marketing Consultant , UK B2B marketing agency
Sales Director, global SaaS technology scale-up (EMEA growth-IPO-Acquisition)
Partnership Lead for numerous US SaaS scale-ups breaking into EMEA

Marketing Strategist and Tech Adviser

Paul Lee

It&apos;s a tough vocation being an entrepreneur and owner of your own business however, the rewards both emotionally, financially, professionally, and your impact on other humans, can be rich and satisfying. There are highs and lows and my job is to help you smooth the ride providing consulting services focusing on specialists areas that will impact everything you do - knowing your customers, what makes them tick, aligning your offer and values in ways that always resonate, that buil

Lunch and Learn: Accelerate your B2B business with the rule of seven

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