Loading profile data...

Loading profile data...

Learn somethingLooking to do last minute marketing of Father's Day products? Check out Google search trends
BUSINESS NEWS

Looking to do last minute marketing of Father's Day products? Check out Google search trends

Looking to do last minute marketing of Father's Day products? Check out Google search trends
Dan Martin
Dan MartinDan Martin Content & Events

Posted: Tue 10th Jun 2025

Google has released the top UK search terms related to Father's Day gifts and activities which could be useful for relevant small businesses looking to do some last minute marketing.

According to the search company, the "gifts" search category is currently experiencing the highest search interest since Mother's Day.

"Socks", "whiskey" and "cheese" are the top trending gift searches (up 90%, 60% and 50% respectively), with "sentimental" the top adjective searched with Father's Day gifts.

"Gifts for dad who wants nothing" is currently being searched at an all-time high, with searches for "men's clothing" at a 2025 high.

'Picture frame' is a breakout related search. Breakout searches are those with a search interest increase of more than 5,000%. In some cases it's because the queries are new and had few (if any) prior searches.

Google said that every Father's Day since 2015, "father's day gifts from daughter" has consistently been searched roughly twice as much as "father's day gifts from son".

Trending Father's Day "near me" searches

Past seven days (as of 10 June 2025)

  1. Toby Carvery

  2. Brewery tours

  3. Crazy golf

  4. Paintball

  5. Fishing experience

Trending Father's Day card searches

Past seven days (as of 10 June 2025)

  1. Gavin and Stacey father's day card

  2. Rocket father's day card

  3. Minecraft father's day card

  4. Wallace and Gromit father's day card

  5. Motorbike father's day card

Trending Father's Day gifts "for Dads who like___"

Past seven days (as of 10 June 2025)

  1. Word games

  2. Travel

  3. Walking

  4. Cars

  5. Architecture

Father's Day gifts share of Google search

Related resources

Join free Google digital skills workshops

Summer marketing tips from five Enterprise Nation advisers

Dan Martin
Dan MartinDan Martin Content & Events
I'm a freelance content creator and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's Local Leader for Bristol. I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation as the website's news reporter and as the host of the Small Business sessions podcast. I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.