Posted: Tue 24th May 2022
Gillian Daly will be on hand at Enterprise Nation Ireland’s Digital drop-in event in Dublin to answer all your PR queries.
Gillian has a wealth of experience when it comes to media as she has worked on both sides of the media table.
Her career began in journalism where she worked in the media in Ireland and Australia, but she moved into PR while living in London for several years.
On her return to Ireland, she set up her own PR company Gillian Daly Communications, and has been representing SMEs since.
“It's very satisfying to help them on their journey, and to help them reach the next level of exposure and drive awareness,” says Gillian.
What are the main difficulties start-ups and small business face with their PR?
A lot of the time when you start working with founders setting up a business, they are trying to be all things to all people and wear every hat in their business.
I think it’s a good idea to put in a block of time in your week to work on your PR because it really is something that can pay off in the long run. Having regular press coverage can be very valuable.
What are three PR fails for small businesses?
Don’t use the spray and pray approach – don’t send out your message to every journalist you have every met or have contact details for. Journalists receive so many pitches everyday and it will just be obvious if it’s just a blanket email.
Don’t target all press with the same item – know who you are speaking to, know what they write about. Make sure your pitch is very tailored.
Don’t start pitching to press until you are armed with all the assets you need – make sure you have really decent photography, have a good press release, and make sure you have your story straight.
Digital Drop-in Dublin
Want to know more about getting media coverage for your business? Why not pop along to the Digital drop-in session on Tuesday 31 May 2022 in Microsoft’s offices in Leopardstown, Dublin.
The free event will feature a panel discussion with Go and Grow Online trainers Geraldine Swanepoel, Gillian Daly and Fabio Cerullo are they share their experience and tips for gaining success online. Including an opportunity to pick their brains in our small group consultancy sessions.
The crowd will also hear from Studio Dancewear owner Jane Byrne as she talks about the changes she made to her business in order to survive the pandemic and tackle the implications of Brexit.
About Go and Grow Online
Enterprise Nation are working with Microsoft, Klarna & Vodafone to support 20,000 small businesses across Ireland to improve their digital skills.
For more information on Go and Grow Online click here.
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