Instagram Shopping launches in UK and lets entrepreneurs tag products for sale

Instagram Shopping launches in UK and lets entrepreneurs tag products for sale
Lorna Bladen
Lorna BladenOfficial

Posted: Tue 20th Mar 2018

At Enterprise Nation, we know many of our members are big fans of Instagram. So when we got an invite to visit Instagram HQ in London for a sneak peek at a brand new-feature, we couldn't resist.

It was with excitement that I headed to the Facebook offices in London early on Monday morning to find out Instagram's secret.

Before settling down to the presentation, I got even more excited when I spotted Enterprise Nation member Jacqui Ma from Goodordering on a Facebook poster and a private workspace unit built by fellow member David O'Coimin from Nook. It's so good to see Enterprise Nation members getting such exposure!

Nook at Instagram and Facebook London HQ

So what's the news?

Well, I'm sure many of you will be delighted to hear that Instagram Shopping has arrived in the UK!

The product release, which officially launches today, presents a significant sales opportunity for small British businesses, with US brands already seeing positive results after a successful introduction there last year.

More than half of small businesses in the UK say that they see Instagram as a tool to grow their business. This is not surprising as the social media education we provide at Enterprise Nation is always extremely popular and a hot topic of discussion at our events.

Visual storefront

Shopping on Instagram provides people with a visual storefront to explore new products from the businesses they love.

Through easy access to pricing and product details, shoppers on Instagram can tap on a tagged post within a feed to buy a specific product directly from the brand's website, without having to search for it.

Now, people can go from inspiration to information and purchase in just a few taps, and do so in a way that's organic to the Instagram experience.

Instagram Shopping

With many Enterprise Nation members producing and marketing physical products from fashion to food to beauty, Instagram is a great visual platform to connect with customers in a fresh, immersive way.

Almost half of UK small business owners say they've been able to hire more employees due to growth in demand for their products and services since joining Instagram.

Here's how to set up Instagram Shopping for your small business:

  • Make sure the Instagram app is updated

  • Sync a product catalogue with Facebook Shop (Instagram pulls the Facebook product feed through)

  • Click 'options' on your Instagram business profile, scroll down and select 'products'

  • Authenticate your Instagram business account via its Facebook account

  • Choose a product catalogue to sync with Instagram for Instagram Shopping

  • Once set up, upload a photo as normal

  • On the caption page, there will now be options to tag both people and products

  • Select 'tag products' and in the search bar type the name of the product

  • Move the tag to the correct spot on the photo Instagram will pull in all product catalogue information from Facebook, including a link back to your website from the photo

  • Up to five product tags can be added per photo

  • Click 'share' to set your shoppable Instagram post live

Tips for using Instagram Shopping for your small business

  • Create at least nine Shopping posts on an Instagram business profile to activate the 'Shop' button for customers to click.

  • Tag multiple products to help audiences explore and browse.

  • Use Stories to show your audience that they can now shop your posts. Around 250 million people use Stories every day and a third of the most viewed Stories are from businesses, so it's one of the best ways to get your business seen.

  • Leverage different Shopping formats. Tag a single image or a use the carousel for multiple product shots.

  • Make sure each tag touches the correct product, so shoppers know which product the tag refers to.

Launched seven years ago, Instagram has over 800 million users, including 25 million businesses and two million advertisers. 80% of Instagrammers follow a business.

Relevant resources

Lorna Bladen
Lorna BladenOfficial
Lorna Bladen is the Head of Marketing at Enterprise Nation. Lorna has over ten years of experience working in marketing. Previous roles include: Head of Marketing at Escape The City Head of Partnerships at Moneypenny Working as a freelance marketing consultant. Lorna is based in Brighton, West Sussex and is open to supporting small businesses across the UK. Lorna's mentoring experience Lorna has over ten years of experience working with small businesses at a senior level. She is excited to use their expertise, along with their leadership and management skills to support a small business to grow. Lorna has also recently undertaken training with the Association of Business Mentors. How Lorna can help your business Lorna can help you with social media, digital marketing, content production and partnership building. Lorna has experience working with small businesses across a number of different sectors - including fashion, homewares, food and service-based businesses. Lorna will act as a sounding board and guide you through 1:1 mentoring. Lorna will be a good listener, ask the right questions, and be passionate about helping you achieve your business goals.

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