Innocent's Richard Reed on growing the smoothie brand, selling to Coke and why he backs a public vote on the Brexit deal [VIDEO]
![Innocent's Richard Reed on growing the smoothie brand, selling to Coke and why he backs a public vote on the Brexit deal [VIDEO]](/learn-something/_next/image/?url=https%3A%2F%2Fenterprisenation.blob.core.windows.net%2Fenterprisenation%2F705ae38f9283e811a95e002248072781%2FRichard_Reed_profile.jpg&w=1920&q=100)
Posted: Wed 11th Jul 2018
What began as a stall at an music festival became one of Britain's most well known food and drink brands. Innocent Drinks co-f__ounder Richard Reed discusses starting and growing the brand, exiting to Coca Cola and why he believes the public should get to vote on the government's final Brexit deal with the European Union.
This video was recorded at the 2018 final of VOOM, the small business competition from Virgin Media Business, which Richard Reed judged alongside Sir Richard Branson and others.
The winners were Tracey-Jane Cassidy from children's science events company Junior Einsteins and Rebecca Bright from Therapy Box, which uses machine learning to diagnose, treat and support people with hidden communication disabilities.
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