Posted: Tue 19th Sep 2017
Sales and marketing doesn't have to be about 'tricking' people into buying. Instead, it can be about clearly showing who you help and how you help them. It's a matter of showing you understand your customersâ€™ exact goal or issue, along with why your offer is the best choice to achieve that.
In this masterclass Zach Goldie, founder of ZG Copywriting, will be covering:
How to accurately define the prospects that will actually become customers
Defining why those prospects should choose you over competitors
How to communicate this positioning on your website or other marketing materials