Name: How to write effective sales copy for business
Uploaded: 2017-09-19
Description: In this online masterclass, Zach Goldie will take you through the steps to writing effective sales copy.

In this online masterclass, Zach Goldie will take you through the steps to writing effective sales copy.

How to write effective sales copy for business

https://www.enterprisenation.com/learn-something/how-to-write-effective-sales-copy

Video

Sales and marketing doesn't have to be about 'tricking' people into buying. Instead, it can be about clearly showing who you help and how you help them.

It's a matter of showing you understand your customers' exact goal or issue, along with why your offer is the best choice to achieve that.

In this masterclass Zach Goldie, founder of ZG Copywriting, covers how to:

How to write effective sales copy

Danny is the founder of Short Story Ventures, a venture studio that helps early-stage founders build a fundable startup brand. He is an investor, adviser and director of Founder Institute, the world&apos;s largest pre-seed startup accelerator.
&quot;I believe the best way to be the change we want to see in the world, is to create it through meaningful ventures.&quot;

Brand-First Venture Builder

Lunch and Learn: Crafting a compelling business pitch

Uncover three simple pitch types you need to grow your business from stage, screen or social media.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

StartUp UK e-learning

This is a group is for those who have joined the StartUp UK e-learning programme to share ideas, inspiration and key takeaways from the videos you have watched. Get sharing on the group chat!

I’ve worked in marketing for over 20 years, and I love it! No two days are the same and it’s this variety that makes marketing so special for me.
The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best nearly four years I’ve had in a job! The business owners I met were (and still are) incredible. You could say I was bitten by the small business bug.
In 2016, I was made redundant. I knew I still wanted to work with micro businesses, so when my husband said I should start my own business, I didn’t need a huge amount of convincing. After all, I loved sharing email marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?
Something that has made running my business easier is tech. And not just for marketing. I’m a big advocate for using technology to streamline what I do. Given I’m the only person in my business, anything that makes my life easier is a win in my books. Here’s some of the tech that powers my business:
<ul>
<li>Accounting – I use an online tool that helps me keep track of what I’m spending, generate invoices (and automate sending them), as well as doing my expenses.</li>
<li>Payments – clients that pay me a set amount each month do so by direct debit. I use GoCardless to help me do this. I also use Stripe to help those who want to pay by credit card. It all gets automatically reconciled in my accounting app!</li>
<li>Design – I’m a BIG fan of Canva. I’ve been using it almost as long as I’ve been running my business. Anything is possible in Canva for those of us not blessed with design skills!</li>
<li>Industry knowledge – I have Google Alerts set up so I can keep up with trends in email marketing and the small business world. I also get alerts if I or my business are mentioned anywhere online.</li>
<li>Email marketing – where would I be without it? I use <a href=&apos;https://www.constantcontact.com/partner-offer?pn=marketingbyminal&intent=try&plantype=better&apos; target=&apos;_self&apos;>Constant Contact</a> for sending all my emails – my regular newsletter as well as my automations. It has a bunch of other digital tools too.</li>
<li>AI – OMG, how much time am I saving using AI? Around 4-5 hours a WEEK! That’s right, it’s a massive game-changer. I use ChatGPT.</li>
<li>My mobile – mustn’t forget this! I’m never without it. It helps me run my business when I’m not at my desk.</li>
</ul>
Now, if you struggle with getting your email marketing done, I’d love to hear from you. You didn’t start your business to become an email marketing expert. You do what you do because you love it. I want to help you figure out the email marketing stuff so that you can make money! It’s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me about your email marketing struggles!

The Croissant Email Marketing Package

Step up your email game with ‘The Croissant’. This package offers consistent, monthly emails with a punch. 

You provide the content, and I’ll bring it to life with optimised images, compelling edits, and performance reports. It’s the perfect blend of simplicity and sophistication for your growing business. 

What it includes:

1 email per month.
You provide the content (I can write it for you with some guidance).
I’ll create all images and optimise them.
I’ll do 2 rounds of edits to make sure i

Hi Thanks for viewing my profile.

I have 10 years of B2B and B2C experience in SME and 10 in Marketing strategy in FMCG for Philips, RB, GSK and Johnson and Johnson.  I was MD of a continuing professional development SME 2006-2011. More recently worked to scale a group of SME companies 2022-2024

I&apos;m a trained coach, and mentor, and a Fellow of Chartered Management Institute and a Member of the Chartered institute of Marketing.

I am excited to listen to your experience and support your growth.

Sales and Marketing Director and Consultant 

Mhari Coxon

Hi Thanks for viewing my profile.

I have 10 years of B2B and B2C experience in SME and 10 in Marketing strategy in FMCG for Philips, RB, GSK and Johnson and Johnson.  I was MD of a continuing professional development SME 2006-2011. More recently worked to scale a group of SME companies 2022-2024

I&apos;m a trained coach, and mentor, and a Fellow of Chartered Management Institute and a Member of the Chartered institute of Marketing.

I am excited to listen to your experience and support your gr

How to write effective sales copy

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