Posted: Tue 12th Apr 2016
Welcome to our Member Masterclass, part of a series of weekly live online advice sessions only available to Enterprise Nation members.
Our session on Tuesday 12 April was hosted by Jodie Cook from JC Social Media.
People share lots of information over social networks, especially Twitter. The savvy marketer should be scouring tweets for individuals identifying themselves as members of their target audience, and using a few key features of LinkedIn to generate business leads. In this Member Masterclass, Jodie Cook explains how a variety of businesses should be using 'conversation drivers' and LinkedIn prospecting to open up conversations and generate leads.
Jodie's passion for creating visually-appealing Facebook content led her to creating her own company, now providing a range of management and training services to clients in the automotive, hospitality, education and retail sectors. She is also author of #Winning at social media: it's all about the interaction.