#SheMeansBusiness adviser Caroline Sumners outlines everything you need to know about content marketing to help attract and convert sales prospects. 

Use content marketing to generate leads and sales

Webinar

Content marketing is an essential aspect of any modern digital marketing strategy.

In this online masterclass, #SheMeansBusiness adviser and Help to Grow: Management mentor 

 will help you learn the fundamentals of content strategy that transforms ice-cold prospects at the top of the funnel (TOFU) into loyal buyers at the bottom of the funnel (BOFU).

How to use content marketing to generate leads and sales

Learn the fundamentals of content strategy and how to create content that will grow your business.

? Discover your entrepreneurial flow &amp; thrive in the wild. Are you a corporate escapee seeking to define your personal brand online and position your services with elegance and grace?
Then, you are in the right place!
I am the Queen Bee of LinkedIn, a marketing communications strategist and personal branding specialist on LinkedIn.
My clients will tell you that I’m known for positioning their services with clarity, developing compelling calls to action and helping them attract prospects on LinkedIn with integrity and authenticity.
I am also a Chartered Marketer since 2009, and was fortunate to be involved in LinkedIn Marketing for the last 12 years. Like you, I&apos;m a corporate escapee, I left that world over 10 years ago. That&apos;s one of the reasons I love helping other consultants and coaches to promote their knowledge based business on LinkedIn effectively.
I&apos;d love to connect so please get in touch.
Yours in flow
Celia

Queen Bee of LinkedIn • Marketing Consultant • Trainer

Lunch and Learn: Optimise your website messaging and increase conversions

Discover how to create an elevator pitch website

Next Generation: Accountability - commit to your weekly goals here

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! 

If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

I am the founder of Your AJency, a global strategic marketing expert who uses my commercial retail experience of running London flagships , marketing knowledge and global perspective to connect my clients to the right people to support them grow. I am passionate about seeing fellow female founders grow and succeed.&nbsp;

As a business owner myself, time is precious and the juggle is real. I want to support you do what you love and connect you with the people who will instantly see the magic in your brand/business.&nbsp;

With my retail background, commercial goals are at the centre of what I do. I am particularly passionate about marketing mentoring but also love to support owners with business development. When it comes to your marketing effort I want it to count and show in tangible results as well as stunning marketing campaigns.&nbsp;

I will act as a real cheerleader for you I can be it and here is how&nbsp;

<ul>
<li>I bring big growth, big-goal thinking to small business&nbsp;</li>
<li>I will connect you to an amazing network of fellow business owners, my network is focused on female founders&nbsp;</li>
<li>I am the missing sounding board that is often not there as a solopreneuer, so some of those big decisions are not made alone.&nbsp;</li>
<li>I will support you in making things happen with encouragement, fun, and a gentle nudge out of your comfort zone.&nbsp;&nbsp;</li>
</ul>
I love nothing more than working with others, over the years I have led and developed high-performing teams of multi million pound businesses not only so they can play their part in a business&apos;s growth but are also fulfilled as an individual and are developed. When I decided to first set up my own business back in 2015, to succeed I knew I had to find a network and that is why I have joined communities across the world.&nbsp;

I have worked with startups through to multi-million pound businesses across the world. I have been luckily enough to live in 5 countries and have learnt so much from working with different nationalities and cultures. I now support ambitious business owners who have either national or international goals and teach them how to think internationally but work locally to ensure they adapt to their different audiences.

I get to know you really well, and together we come up with a plan that will work for YOU and is achievable.&nbsp;&nbsp;

If you are an ambitious business owner who wants to reach new heights of growth but are seeking a fun, supportive mentor, I would love to connect and see if we are right for each other!&nbsp;

Founder Your Ajency

Marketing Mentoring Kick Starter (3 month Programme)

If you are looking for someone to support you set up for success when it comes to your marketing with a plan of action and key objectives, but with the all-important accountability. This is the program for you. 

In this program, you will get: 

- Kick off call 2 hours  
- strategy and action plan to deliver the objectives you set 
- bi weekly calls 
- key templates to keep you on track 

The aim of this program is it kickstarts a social media routine and empowers you to take control of it so it

Marketing Consultant With 30 Years&apos; Experience Providing Ideas &amp; Solutions To Small Businesses To Drive Growth.
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I love nothing more than getting under the skin of businesses I work with, to proactively identify and remove the real barriers to growth. This is where I can make a significant difference.
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Having worked in multinationals, SME&apos;s and as an entrepreneur myself, I have a unique set of skills and experiences to draw from.&nbsp;
I combine a penchant for analysis and deeper business dives, with a passion for creative problem-solving and results-driving, to find the right solutions for my clients.
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There&apos;s a lot of noise out there. There are also a lot of people selling products or services to small business owners more out of self interest and less because it’s a real solution for that person (everyone needs to pay the rent/mortgage...).
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A recent review from a current client mentions that she was struck by my no-nonsense (but nice) approach to getting to know them. With any new client, I’m keen to cut through the noise, look at everything holistically and drill into what I believe will truly make a difference.
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I&apos;d love to help you with your business. Give me a shout today and let&apos;s chat!
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info@smallbusinessmarketingconsultant.co.uk
<a href=&apos;https://smallbusinessmarketingconsultant.co.uk/&apos; target=&apos;_self&apos;>https://smallbusinessmarketingconsultant.co.uk/</a>

Owner

Catherine McManus

Marketing Consultant With 30 Years&apos; Experience Providing Ideas &amp; Solutions To Small Businesses To Drive Growth.
~
I love nothing more than getting under the skin of businesses I work with, to proactively identify and remove the real barriers to growth. This is where I can make a significant difference.
*
Having worked in multinationals, SME&apos;s and as an entrepreneur myself, I have a unique set of skills and experiences to draw from.&nb

How to use content marketing to generate leads and sales

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