How to use content marketing to generate leads and sales
Posted: Mon 19th Jul 2021
Content marketing is an essential aspect of any modern digital marketing strategy.
In this online masterclass, #SheMeansBusiness adviser and Help to Grow: Management mentor Caroline Sumners will help you learn the fundamentals of content strategy that transforms ice-cold prospects at the top of the funnel (TOFU) into loyal buyers at the bottom of the funnel (BOFU).
Key takeaways from this session:
Learn the foundations of content marketing
Find out which content marketing method you need to implement in your business to grow
How to get started with content marketing
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