PR expert Fiona Scott shares tips for how service businesses can get covered by the media.&nbsp;

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How to PR a service based business

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PR expert Fiona Scott shares tips for how service businesses can get covered by the media.

I'm Rosie, the founder of <a href="https://prdispatch.com/" target="_self">PR Dispatch</a> - the UK's first affordable PR membership platform for product-based eCom businesses I am also the founder of PR agency LFA. I started PR Dispatch to offer affordable PR support to brands who couldn't afford to spend thousands on a PR agency each month. We give our members everything they need to pitch their products to the press.
Each year we also support product-based businesses in pitching to the Christmas gift guides and making the most of this key time of the year. Our 2021 Christmas Gift Guide Membership opens on the 8th of July 2021 - if you're interested, join the waitlist now https://prdispatch.com/christmas-gift-guide-membership-2021
Since 2014 I've worked with thousands of brands and nothing makes me happier than teaching brands how to do their own PR and get results. It's been an honour to be recognised for our work with PR and small businesses through a number of awards (2016 Natwest Great British Creative Industries Entrepreneur of the year and 2019 Enterprise Nation PR advisor of the year).
I started a PR agency with no previous PR experience (find out more <a href="https://prdispatch.com/about-us" target="_self">here</a>) so truly believe that anyone can do their PR if they just know how.

Founder

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Multi-award-winning named as one of the top 40 Digital UK Women to watch 2020, Business Consultant Online Innovation /Technology Enabler, Digital Transformation and, Marketing Specialist. Specialist areas include Business Systems, Process/Workflow, Digital and Online Business Models, Business Strategy, Demand/ Lead Generation, Marketing Funnels, Business Systems, Processes, Workflow, Digital Business Models and Online Business Strategies, Sales Marketing Funnels.&nbsp;

Supporting Global Clients, Katrina Consult’s, Trains/Coaches Agencies, Corporations, and Business owners with her framework process. With features in Forbes, Psychologies Magazine, and The Times, Kat assists clients to build a plan, solution, and strategy, to increase digital business growth, sales and passive income.&nbsp;

A certified and qualified Adult Trainer as well as being trained with industry experts such as Harvard Online and Silicon Valley Innovation Center.&nbsp;

Blending Academia, Corporate, Business, Practice and Theory, a serial accomplished Entrepreneur and Consultant. With over 22 years of extensive experience as a Marketing Strategist, Project Programme/PMO Manager and a Digital Business Transformation Analyst.&nbsp;&nbsp;

Director - Consulting, Mentoring & Training - Business Consultant | Digital | Senior Marketer

Digital Business and Culture Transformation Hub

We provide training, workshops, resources, expertise, and consultation support in adopting digital, technology, and innovative methods for business marketing, operations, systems, learning, and operations.

You know happy customers become loyal and loyal customers spend more. But unlike multinational businesses who can employ a team, SMEs only have time to think about customers when they shout.
I believe SMEs deserve all the benefits of intentionally managing their customers&apos; experience taken for granted by the big companies. I support businesses like yours in three steps.
1. Step into the shoes of your customers. We can use any of these tools, depending on your needs:
<ul>
<li>Empathy maps</li>
<li>Customer personas (so much more than marketing avatars!)</li>
<li>Value propositions</li>
<li>Customer Journey Maps</li>
<li>Customer feedback (aka Voice of the Customer and customer listening)</li>
</ul>
2. Once we have a clear picture of customer needs, we work together to meet those needs by optimising or designing products, services and interactions (also known as touchpoints).
3. Finally, we ensure a return on your financial, time and emotional investments by accelerating benefits.
Managing customer experience is addictive, when you see the benefits we can discuss how to move to the next level of maturity.
Why would you trust me with your business, employees and customers?
I believe small and medium-siz businesses deserve the competitive advantages enjoyed by big companies and understand the time and cost constraints that get in the way.
I have a long history of helping businesses, teams and individuals work more closely, more beneficially with clients and customers. I know what is necessary and how to deliver business results, using her extensive experience in product, process and service design, problem solving and workshop design and facilitation, including over 14 years in Rolls-Royce and leading major projects at Philips and Allied Signal.
I am one of CXM’s CX Stars of 2021, placed in the top ten of professionals.

Customer Experience Consultant

Voice of the Customer masterclass - Customer Experience

Delivered as an interactive workshop, the masterclass helps your team challenge each other to listen to customer feedback and commit to action. You will see your business through your customers’ eyes and explore fresh ways of earning their loyalty.

You will analyse feedback, identify opportunities to improve products, services and touchpoints, and plan actions to improve customer loyalty and make more money.

You will leave the Voice of the Customer Masterclass with an action plan to deliver th

Hey I&apos;m Matt, Partnerships Manager here at Enterprise Nation.&nbsp;
I&apos;m looking forward to connecting with as many of our platform users as possible, you are all so inspiring!&nbsp;&nbsp;
I&apos;ll be working closely with the team to provide our amazing small business community with even more exciting support opportunities across the UK &amp; Ireland.&nbsp;
Feel free to connect, I&apos;d love to hear from you.&nbsp;

How to PR a service based business

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