Webinar
 

How to get your food product flying off the shelves

Tessa Stuart
Tessa Stuart
Director
Asset Research & Consultancy
 

Posted: Tue 9th Jan 2018

In this masterclass, in-store shopper researcher Tessa Stuart will give a quick visual tour of the branding tricks leading UK food brands to use to stand out on the shelf.

You will learn:

  • the key branding mistakes to avoid

  • why being too generous will make you no money

  • the trigger words that get your food product noticed on the shelf.

 
Tessa Stuart
Tessa Stuart
Director
Asset Research & Consultancy
 
    I am a shopper stalker, interviewing hundreds of food shoppers a year right there as they are buying in supermarkets. I work with global brands like Unilever and challenger brands like Jimmy’s Iced Coffee and Pip & Nut and many others to test their products with shoppers for stand-out and appeal on the shelves. I am the author of two best-selling food business books, Packed: The Food Entrepreneur’s Guide and Flying Off The Shelves, both on Amazon. I am a speaker at Enterprise Nation, Bread & Jam food business bootcamps and festival, and an industry expert at Food & Drink Wales Welsh Government events.
 

You might also like…

Start your business journey today

Take the first step to successfully starting and growing your business.