WEBINAR
How to get your food product flying off the shelves
Posted: Tue 9th Jan 2018
In this masterclass, in-store shopper researcher Tessa Stuart will give a quick visual tour of the branding tricks leading UK food brands to use to stand out on the shelf.
You will learn:
the key branding mistakes to avoid
why being too generous will make you no money
the trigger words that get your food product noticed on the shelf.
I am a shopper stalker, interviewing hundreds of food shoppers a year right there as they are buying in supermarkets. I work with global brands like Unilever and challenger brands like Jimmy’s Iced Coffee and Pip & Nut and many others to test their products with shoppers for stand-out and appeal on the shelves.
I am the author of two best-selling food business books, Packed: The Food Entrepreneur’s Guide and Flying Off The Shelves, both on Amazon.
I am a speaker at Enterprise Nation, Bread & Jam food business bootcamps and festival, and an industry expert at Food & Drink Wales Welsh Government events.