How to get your food product flying off the shelves

Tessa Stuart
Tessa StuartDirectorAsset Research & Consultancy

Posted: Tue 9th Jan 2018

In this masterclass, in-store shopper researcher Tessa Stuart will give a quick visual tour of the branding tricks leading UK food brands to use to stand out on the shelf.

You will learn:

  • the key branding mistakes to avoid

  • why being too generous will make you no money

  • the trigger words that get your food product noticed on the shelf.

Tessa Stuart
Tessa StuartDirectorAsset Research & Consultancy
    I am a shopper stalker, interviewing hundreds of food shoppers a year right there as they are buying in supermarkets. I work with global brands like Unilever and challenger brands like Jimmy’s Iced Coffee and Pip & Nut and many others to test their products with shoppers for stand-out and appeal on the shelves. I am the author of two best-selling food business books, Packed: The Food Entrepreneur’s Guide and Flying Off The Shelves, both on Amazon. I am a speaker at Enterprise Nation, Bread & Jam food business bootcamps and festival, and an industry expert at Food & Drink Wales Welsh Government events.

You might also like…

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.