Posted: Tue 5th Jan 2016
This session was hosted by Andrew Hadfield of Mavin Comms. Andrew is one of the 'mavins' that works at Mavin Comms, a 'mavin' is a trusted expert in a particular field, who seeks to pass knowledge on to others.
In this session you'll learn that campaigning is not just the reserve of politicians. You can find out how to build a marketing strategy from a single objective, why it is crucial to integrate different channels and how to evaluate success. He talks about practical techniques on how to create and carry out a successful marketing campaign plan.