The AdSmart team from Sky works with 1,000s of businesses every year and there are two questions which we are often asked:
AdSmart is the revolutionary approach to TV advertising which answers those questions and levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV. With AdSmart, different ads can be shown to different households watching the same programme and at least 75% of the TV ad needs to be seen for it to be chargeable.
This means brands and businesses like yours can now advertise on 100s of the nation’s favourite channels, but only to the audience that matters to you. The award-winning platform from Sky allows you to select households based on factors such as age, location, and affluence, while AdSmart’s precision targeting radically reducing the costs, making TV advertising possible for almost any business.
Many businesses think that TV advertising is out of their reach, however, targeted marketing from AdSmart has turned that thinking on its head. With an entry price of £3,000, TV has become relevant and affordable for many businesses across the UK.
Because AdSmart gives you the ability to target by a wide range of attributes, it’s being used in a number of different ways by our existing advertisers (and over 3,000 other brands, of which 70% are new to TV).
AdSmart gives businesses the opportunity to test and learn about TV by being able to target smaller audiences or smaller geographical areas and then very quickly they can scale up when they see it working.
Takeaway restaurants are targeting a radius around their stores that match their delivery area, giving them confidence that they can fulfil the orders that come in.
Businesses that serve a local area are able to target by Local Authority or even down to a postcode level, massively reducing any wastage and giving businesses confidence that their marketing spend is working hard for them in the specific area that matters.
Advertising and media are seen as proven drivers of growth and have increasingly become a protected investment rather than a discretionary cost in tough times.
At Sky, there are two specific tools that we can offer businesses to help demonstrate their return on investment:
You will then be able to show “I reached x number of homes and of those, Y came to my website, bought something, registered etc" (whatever your objective is), and potentially the incremental value from the AdSmart campaign.
TV has always been great at building brand fame and playing to people’s emotions, and research consistently shows that TV remains the most trusted medium when it comes to advertising. The fact that every TV ad needs to be independently pre-approved before broadcast gives viewers the confidence that any claims and promises can be fulfilled.
The creative industry is bursting with new and dynamic production companies and brands are being more adventurous than ever when it comes to their creative execution.
We have universities using their own media departments and producing TV adverts for as little as £500 and many local brands are producing TV-quality adverts for budgets in the region of £1,000-£2,000.
Of course, you can always spend more if you have bigger ambitions but the myth that it costs a fortune to make a TV advert is no longer valid.
And remember any finished TV advert can be used on your own website, social media platforms and wherever else you want, so a good TV advert should be seen as a long-term investment.
Want to find out more?
Then please do get in touch and I can show you how businesses similar to yours are using TV to fuel their growth - connect with me on Enterprise Nation now.
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