Posted: Sat 8th Oct 2022
This month, Amanda Webb will deliver a webinar on Google Analytics explaining what changes businesses might see to their usual analytics interface in the coming months.
We caught up with Amanda to find out more about her services and what members can expect from her Go and Grow Online webinar.
What is your area of expertise?
My business is called Spiderworking and I work with businesses to help them get more return on their investment – more profit from the time, the energy, and the money that they're spending on their digital marketing.
I know that businesses can often feel a little bit demoralised – not knowing if all the time that they're spending on marketing is worthwhile.
That's my job, and I do it through consultancy packages, training and mentoring.
What made you decide to specialise in this area?
I've been doing this a long time. My business was 13 years old this year. When I started out I was just doing more general social media.
I had a business previously – it was a luxury gifts business during the last recession. I marketed the business online and the final year I didn't do any other marketing, everything was Facebook, a blog and Twitter, and I managed to keep my head above water.
I decided to set up my marketing business on the side to help people with their digital marketing and immediately that worked out for me.
I just started learning marketing and falling in love with marketing in general and I upskilled over the years.
What do you think is the main issue with people marketing for business?
A lot of people have that guilt, that if somebody saw what they were doing they would think that they weren't in business at all, that they were just messing around online.
I really want to help businesses understand that whole process – social media, email marketing, their website, their content, everything they are doing and how that is converting into customers.
What is one thing businesses need to learn about their marketing?
How they could maybe narrow down the time spent on marketing and really focus on the things that are working for their business.
How much upskilling is there in your job?
That's part of the enjoyment of my job - I’m always learning something else – but obviously I need to sell.
Yesterday, for example, I was finished my to-do-list early so I was able to do some training for a couple of hours.
I also put out a live show every week where I tell the latest in social media and digital marketing news. Through that I'm creating and learning at the same time.
When did you get involved in Enterprise Nation?
I was first involved in the #SheMeansBusiness programme. But I'm really very excited about the Go and Grow Online programme because it means I can really utilise the skills that I've got, and the things that I'm working on every single day. It's a great fit for me.
You have a webinar coming up, on Google Analytics. Why is it important members join that webinar?
There's been a massive change in Google Analytics. The Google Analytics you've got installed on your website, if you've had it for a while, is called Universal Analytics, and basically, Google are replacing that with something called Google Analytics 4.
As of 23 July 2023 there will be no more Universal Analytics, it will be gone.
They're hoping, because Google Analytics 4 depersonalises the data, it's going to be better. But either way, you're going to have no choice: you're getting moved over to Google Analytics 4. So that's really what we're focusing on in the webinar.
If you've only set up your website in the last year or so, there's a good chance you have Google Analytics 4 already. Either way, it's going to be useful for you.
It's a real introduction to the basic things that you need to know when you log in to Google Analytics 4.
Enterprise Nation is working with Microsoft, Klarna and Vodafone to support 20,000 small businesses across Ireland to improve their digital skills.